Methodology

Every opinion is more than just a number

With BrainE4, you get much more than mere statistics – you get a vivid, complete picture of your target group's preferences, opinions and motivations.

What makes BrainE4 different?

Clear insights

With BrainE4, you can identify dissatisfaction, risks and opportunities at an early stage so that you can invest in a targeted manner – based on facts instead of assumptions.

Anonymity breeds trust

People only express themselves openly when they feel safe. BrainE4 creates a protected, anonymous space for authentic feedback with psychological safety – unbiased, unfiltered and free of social hurdles.

All votes count

Meetings and surveys are often dominated by a few opinions. With BrainE4, every idea, every perspective and every opinion gets an equal chance to be heard – regardless of vested interests.

Comparison with other solutions

Numbers alone only tell half the story

Many surveys only provide superficial statistics:"50% of participants prefer pizza."

But what does that tell you? BrainE4 goes one step further and gives you the "why" behind the numbers:

"I prefer pizza because it is cheap and practical."

Traditional market research

E-participation & civic engagement

Classic survey panels

Focus group

1:1 interviews

World café

Net promotor score

Likert scale surveys

Multiple choice surveys

Social media surveys

Traditional market research

Traditional market research is often too slow – and doesn't provide the "why"

Traditional market research produces large amounts of data – but often the insights come too late. Numbers alone are not enough if you don't know the "why" behind the decisions and need an interpreter.

New market research in real time. Deeper. Faster. Smarter.

BrainE4 gives you more than numbers – real, unfiltered information in real time. Instead of static reports, you get dynamic insights directly from the source.

Weaknesses:

❌ Numbers without context – reports show trends, but not the real reasons behind them.

❌ Too slow for fast markets – by the time the data is available, the market has already changed.

❌ High effort, limited benefit – studies lasting months that are long outdated.

❌ Reactive instead of forward-looking decisions – without real-time feedback and interaction, opportunities are left untapped.

Strengths:

✅ No guesswork – understand the real reasons behind the numbers.

✅ Unfiltered voices – without social bias or artificial filters.

✅ React immediately to market changes – no waiting times of several months.

✅ Deeper insights through interaction – recognize not only the "what", but also the "why".

✅ Efficient & scalable – faster data collection without the high costs.

Traditional market research

Traditional market research is often too slow – and doesn't provide the "why"

New market research in real time. Deeper. Faster. Smarter.

BrainE4 gives you more than numbers – real, unfiltered information in real time. Instead of static reports, you get dynamic insights directly from the source.

Weaknesses:

❌ Numbers without context – reports show trends, but not the real reasons behind them.

❌ Too slow for fast markets – by the time the data is available, the market has already changed.

❌ High effort, limited benefit – studies lasting months that are long outdated.

❌ Reactive instead of forward-looking decisions – without real-time feedback and interaction, opportunities are left untapped.

Strengths:

✅ No guesswork – understand the real reasons behind the numbers.

✅ Unfiltered voices – without social bias or artificial filters.

✅ React immediately to market changes – no waiting times of several months.

✅ Deeper insights through interaction – recognize not only the "what", but also the "why".

✅ Efficient & scalable – faster data collection without the high costs.

Curious?

Experience B4 in action

Immerse yourself in our user demo.

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