Use cases, videos and interviews
Use cases
For CEOs: Know what’s really going on before you decide
The more senior the position, the tamer the feedback that reaches it.
Case studies: Uster Hospital, Medartis, Denner.
For private equity and M&A: The real picture in the first 100 days
In the first 100 days, the organization tells you a lot. Just not what it really thinks.
Case studies: Medartis, SOCAR.
For fire and emergency services: Involve the whole crew
What your crews know rarely makes it all the way up the chain of command.
Case studies: GVZ, SGV Solothurn.
For civil protection: The population as a sensor (concept)
Where radar and drones have blind spots, the population is watching.
A concept, with answers on deployment, false reports and data protection.
For HR: Why talent stays and why it leaves
You learn what is on your people’s minds right now, including what you would never have thought to ask.
Case studies: Nagra, SOCAR, Medartis.
For executive search: Know the culture before you fill the role
Your candidate knows the culture before signing the contract.
Case studies: Medartis, Uster Hospital.
For public administrations: Secure knowledge and keep skilled staff
Secure the knowledge of experienced staff before they retire.
Case studies: Nagra, GVZ, SGV.
For hospitals and clinics: Involve managers, nursing staff and referring physicians
What employees, patients and referring physicians experience, and what they would change.
Case study: Uster Hospital.
For marketing: Why customers buy, hesitate or drop out
You often know what individual customers want. Rarely what matters most to all of them.
Case studies: Loterie Romande, Denner.
For public transport operators: What passengers really want
Punctuality green, mood red: what really bothers passengers and what matters most to them.
Case studies: City of Bern, Loterie Romande.
For communications consultancies: Test messages before they go public
You know which message works before your client goes public with it.
Case studies: 20 Minuten, FDP Zug.
For municipalities and cities: Participation beyond the town meeting
Everyone votes. With the Citizen Dialogue, everyone also has a say before the decision.
Case studies: Schwyz, Aesch, Besenbüren.
For municipalities in Germany: Citizen participation with depth and reach
The depth of a citizens’ assembly. The reach of digital participation.
With experience from Swiss municipalities.
For civil engineering: Secure the investment loan in phase 0, with the whole neighborhood in view
You know early on what residents, commuters and businesses will support and what matters most to them.
Case studies: City of Bern, Aesch.
For planning firms: Digital participation alongside your workshops
Your workshops stay. We bring in the people missing from the room.
Case studies: Schwyz, City of Bern.
For municipal consultancies: Bring the whole population into the mandate
More than a survey: a dialogue with the whole community.
Case studies: Schwyz, Besenbüren.
For mobility and transport consultancies: Know which option the neighborhood supports before it goes to the council
Residents, commuters and businesses weigh the options against each other, broken down by district and mode of transport.
Case studies: City of Bern, Schwyz, Aesch.
Explainer videos on the Idea Duel
Each video has its own share link.
Homepage video
What the Idea Duel is about: what is really going on in your organization is on the table from day one, assessed by the people affected.
The difference
Why questionnaires, likes, workshops and assemblies show only part of the picture. In the Idea Duel, ideas and arguments compete anonymously, and what convinces in direct comparison prevails.
How it works: the method
The scientific basis: pairwise comparison, developed with OST and ZHAW. How many individual judgments add up to a ranking that many people stand behind.
How the Idea Duel works
From the participants' perspective: write your own contributions and compare two at a time, without names and without a stage. BrainE4 reviews every contribution in advance.
Working together
Consulting from the first question to the final report, with a binding cost ceiling. Plus the Insight Guarantee: averaged across all questions, at least five of the ten strongest contributions are new to you.
Leadership Dialogue
What counts is what convinces, not who says it.
The Idea Duel: an anonymous competition of arguments.
The conventional approaches
Questionnaires
They deliver metrics and time series. The reasons behind them sit in the free text.
Likes
Likes measure popularity, not importance. And whoever leads early stays ahead.
Workshops
They bring depth with the people in the room. The Idea Duel brings in everyone who can’t be there.
Assemblies
They give the decision its frame. The Idea Duel prepares it, with every voice, including the quiet ones.
Hierarchies
They filter a little at every level. What reaches the top is the tame version.
The Idea Duel
Everyone writes in their own words.
Instead of averages, you get a ranking, and the contributions are the result, not the appendix.
What holds up is what’s stronger head to head.
Not whatever has the most friends. Argument against argument.
The depth remains, the limit disappears.
Instead of twelve people, hundreds take part, or an entire population.
All contributions are assessed anonymously.
What counts is the argument, not who makes it.
Every contribution reaches you.
Anonymous, in its own words, with no hierarchy in between.
Pioneer interviews
Niklaus Jäger, Colonel (GS), Commander MIKA Command, Swiss Armed Forces
«The threat is now more direct. We are directly affected.»
Martina Koch, Head of Corporate & Real Estate Banking Basel, UBS
«I want to drive change – with vision and teamwork.»
Peter Metzinger, Campaigner (“Mr. Campaigning”)
«Impossible is just another word for change.»
Prof. Dr.-Ing. Martina Hofmann, Managing Director,
Climate Protection and Energy Agency of Baden-Württemberg (KEA-BW)
«A transformation is urgently needed.»
Matthias Schupp, CEO, Medartis
«Euphoria is slowly building.»
