Pricing model

A bad decision costs.
A dialogue protects.

In over 60+ dialogues, on average 8 of the 10 most important topics were new to our clients.
Our guarantee: across all questions, on average at least 5 of the top 10 are new to you.

From A to Z

Consulting and delivery

  • You are not buying software, but a result: a ready-made basis for your decision.

  • We design the concept, moderate daily, analyse the data and present the results to you.

  • We deliver the communication ready to send: invitation and feedback.

  • Your effort: 3 hours. Your participants need about 10 minutes on average.

How it works

You decide

with the full picture.

  • Top 10 per question

  • Consensus and dissent

  • Hypothesis check

  • Blind spots

  • Decision matrix (priorities × consensus)

  • Segment analysis by department, region or your own criteria

  • Management summary per question

  • Dialogue one-pager for your boards

  • Contacts from the dialogue (leads)

Cost cap

You pay for what you need

  • We bill in person-days. How many are needed depends on the number of questions, the size of the stakeholder group, segmentation and languages.

  • Before we start, you receive a quote with a binding cost cap. If we need less, you pay less.

  • If you run dialogues regularly, each further one gets cheaper, because the concept and the question structure are already in place.

Get to know us

The Strategy Workshop. 3 hours.

  • We arrive with a finished concept, tailored to your situation.

  • Together we sharpen the questions and decide who is invited.

  • Then you decide whether a dialogue follows.

Flat fee. No obligation to run a dialogue. The concept is yours.

Insight guarantee

You set the benchmark. We carry the risk.

  • In the strategy workshop we record six assumptions per question: what you expect from your stakeholders.

  • We mix them covertly into their contributions. Nobody can tell they came from you.

  • At the end we count the top 10 per question. Your assumptions count as known, all other contributions as new.

  • If on average across all questions at least 5 of the top 10 are new to you, your knowledge has doubled. If fewer, we refund the dialogue.

You keep the analysis either way.

What we take on

You bring the context. We do the rest.

Three hours in a workshop. One approval of the communication. We're ready to launch within 48 hours.

We develop the questions

Open questions and the hypotheses to be tested.

We write the invitation

Texts and communication concept for your stakeholders.

We set up the dialogue room

With your logo, in your design.

We moderate daily

For three weeks, with no effort for you.

We check every contribution

So the dialogue stays factual and safe.

You follow along live

Visible daily, which topics dominate.

We analyse and segment

By the criteria you define.

We write the report and one pager

One results report per question and one one pager.

We deliver the follow-up communication

Ready for your stakeholders.

60+ dialogues in business, associations, public administration, and politics
For those who want the details

Do we end up with a wish list?

No, because nobody can only wish.

  • Every participant has to choose between two contributions, a hundred times over

  • What ends up at the top has prevailed against everything else, and you see how many people stand behind it

What if too few take part?

Communication is half the battle, and it is our job.

  • We do not invite people to a survey. We put into words what is at stake, specific to your question

  • From experience we know what works

  • For participants it takes ten minutes, anonymously and at any time of day

Are you a software or a consultancy?

A consultancy with its own instrument.

  • We take on the work from the question to the basis for decision

  • Like a classic consultancy we hold conversations and analyse them. We just hold a thousand at once, digitally

  • You acquire no licence and set nothing up

Can we see this beforehand?

Yes. We show you a completed dialogue with real results.

  • In the twenty-minute intro call we go through your question

  • If a dialogue does not serve your decision-making, we tell you

What sets the Idea Duel apart from a survey?

In a survey, people tick your predefined answers.

  • In the Idea Duel they write their own

  • Everyone else weighs them in direct comparison

  • That is how you also learn what nobody would have asked about

20 minutes is all it takes. No obligation.

What decision are you facing?