A bad decision costs.
A dialogue protects.
In our 60+ dialogues, on average eight of the ten strongest contributions were previously unknown to our clients. So we guarantee: if, on average, fewer than five are new to you, we do not invoice you for the dialogue.
From A to Z
Consulting and delivery
You are not buying software, but a result: a ready-made basis for your decision.
We design the concept, moderate daily, analyze the data and present the results to you.
We deliver the communication ready to send: invitation and feedback.
Your effort: 3 hours. Your participants need about 10 minutes on average.
You decide
with the full picture.
Top 10 per question
Consensus and dissent
Hypothesis check
Blind spots
Decision matrix (priorities × consensus)
Segment analysis by department, region or your own criteria
Management summary per question
Dialogue one-pager for your boards
Voluntary contacts: participants who want to hear more
Cost cap
You pay for what you need
We bill in person-days. How many are needed depends on the number of questions, the size of the stakeholder group, segmentation and languages.
Before we start, you receive a quote with a binding cost cap. If we need less, you pay less.
If you run dialogues regularly, each further one gets cheaper, because the concept and the question structure are already in place.
Getting started
The Strategy Workshop. 3 hours.
We arrive with a finished concept, tailored to your situation.
Together we sharpen the questions and decide who is invited.
Then you decide whether a dialogue follows.
Flat fee. No obligation to run a dialogue. The concept is yours.
Insight Guarantee
You set the standard. We carry the risk.
In the strategy workshop we record six assumptions per question: what you expect from your stakeholders.
We mix them covertly into their contributions. Nobody can tell they came from you.
At the end we count the ten strongest contributions per question. Your assumptions count as known, everything else as new.
If, on average across all questions, fewer than five of them are new to you, we do not invoice you for the dialogue. The strategy workshop is excluded, and the concept is yours anyway.
You bring the context. We do the rest.
Three hours in a workshop. One approval of the communication. We're ready to launch within 48 hours.
We develop the questions
Open questions and the hypotheses to be tested.
We write the invitation
Texts and communication concept for your stakeholders.
We set up the dialogue room
With your logo, in your design.
We moderate daily
For three weeks, with no effort for you.
We check every contribution
So the dialogue stays factual and safe.
Follow along live
See every day which topics dominate.
We analyze and segment
By the criteria you define.
We write the report and one-pager
One results report per question and one one-pager.
We deliver the follow-up communication
Ready for your stakeholders.
Do we end up with a wish list?
No, because nobody can only wish.
Every participant has to choose between two contributions, a hundred times over.
What ends up at the top has prevailed against everything else, and you see how many people stand behind it.
What if too few take part?
Communication is half the battle, and it is our job.
We don’t just send out a generic survey invitation; we tailor the message specifically to your research question.
From experience we know what works.
For participants it takes ten minutes, anonymously and at any time of day.
Participation in practice: 74% of management at Uster Hospital →
Are you a software company or a consultancy?
A consultancy with its own instrument.
We take on the work from the question to the basis for decision.
Like a classic consultancy we hold conversations and analyze them. We just hold a thousand at once, digitally.
You acquire no license and set nothing up.
Can we see this beforehand?
Yes. We show you a completed dialogue with real results.
In the twenty-minute intro call we go through your question.
If a dialogue does not serve your decision-making, we tell you.
What sets the Idea Duel apart from a survey?
In a survey, people tick your predefined answers.
In the Idea Duel they write their own.
Everyone else weighs them in direct comparison.
That is how you also learn what nobody would have asked about.
