We double your knowledge.
You only pay if you learn something.
Why we promise that: because so far it has happened in every dialogue.
Strategy workshop
Your effort: three hours. We handle the rest.
Beforehand we analyze your situation and develop a first proposal for the questions, the hypotheses, the stakeholder group, and how they'll take part.
In the strategy workshop we sharpen the concept with you and record the six ideas or arguments per question that the dialogue will test.
Afterward we finalize the dialogue concept. You decide whether a pilot dialogue or a full mandate follows.
The concept is yours, even if no dialogue follows.
Scope and flat fee agreed before we begin.
Pilot dialogue
Experience the Idea Duel on a real decision.
A clearly bounded run on one question from the workshop.
It shows which arguments your stakeholders back, which assumptions hold up, and which topics have never reached you.
We write the communication, moderate the dialogue, and deliver the ranking with a results report.
Flat fee, agreed before we begin.
Dialogue mandate
Running the dialogue in full.
We run the dialogue with your stakeholders, moderate it, analyze it, and present the findings.
You get priorities, consensus, a decision matrix, blind spots, segment analyses, and a full report for your executive team, your board, or the public.
Scope depends on the number of questions, the size of the stakeholder group, the segmentation you want, and the languages.
A quote with a binding cost ceiling, before we begin.
Framework mandate
A baseline for anyone who has to decide regularly.
For organizations preparing decisions repeatedly and tracking change over time.
We repeat dialogues at fixed intervals or around decisions. You watch the development unfold.
Because the concept, activation, and question design are already in place, each follow-up dialogue costs less.
Our Insight Guarantee
You set the bar. Before we start.
In the strategy workshop, you name six ideas or arguments you expect for each open dialogue question. We mix them in unmarked with your stakeholders' contributions. No one can tell they came from you.
At the end, the complete ranking stands, often several hundred ideas and arguments per dialogue question. We count the top ten of each question. If at least five of them are new to you on average, your knowledge has doubled.
If it's fewer, you had already mapped the field well. Then we send no invoice.
The evaluation is yours either way.
You bring the context. We do the rest.
Three hours in a workshop. One approval of the communication. Your participants need ten minutes. We're ready to launch within 48 hours.
We develop the questions
Open questions and the hypotheses to be tested.
We write the invitation
Texts and communication concept for your stakeholders.
We set up the dialogue room
With your logo, in your design.
We moderate daily
For three weeks, with no effort for you.
We check every contribution
So the dialogue stays factual and safe.
You follow along live
Visible daily, which topics dominate.
We analyse and segment
By the criteria you define.
We write the report and one pager
One results report per question and one one pager.
We deliver the follow-up communication
Ready for your stakeholders.
Do we end up with a wish list?
No, because nobody can only wish.
Every participant has to choose between two contributions, a hundred times over
What ends up at the top has prevailed against everything else, and you see how many people stand behind it
What if too few take part?
Communication is half the battle, and it is our job.
We do not invite people to a survey. We put into words what is at stake, specific to your question
From experience we know what works
For participants it takes ten minutes, anonymously and at any time of day
Are you a software or a consultancy?
A consultancy with its own instrument.
We take on the work from the question to the basis for decision
Like a classic consultancy we hold conversations and analyse them. We just hold a thousand at once, digitally
You acquire no licence and set nothing up
Can we see this beforehand?
Yes. We show you a completed dialogue with real results.
In the twenty-minute intro call we go through your question
If a dialogue does not serve your decision-making, we tell you
What sets the Idea Duel apart from a survey?
In a survey, people tick your predefined answers.
In the Idea Duel they write their own
Everyone else weighs them in direct comparison
That is how you also learn what nobody would have asked about
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