
In over 60+ dialogues, on average 8 of the 10 most important topics were new to our clients.
Our guarantee: across all questions, on average at least 5 of the top 10 are new to you.
Consulting and delivery
You are not buying software, but a result: a ready-made basis for your decision.
We design the concept, moderate daily, analyse the data and present the results to you.
We deliver the communication ready to send: invitation and feedback.
Your effort: 3 hours. Your participants need about 10 minutes on average.
with the full picture.
Top 10 per question
Consensus and dissent
Hypothesis check
Blind spots
Decision matrix (priorities × consensus)
Segment analysis by department, region or your own criteria
Management summary per question
Dialogue one-pager for your boards
Contacts from the dialogue (leads)
You pay for what you need
We bill in person-days. How many are needed depends on the number of questions, the size of the stakeholder group, segmentation and languages.
Before we start, you receive a quote with a binding cost cap. If we need less, you pay less.
If you run dialogues regularly, each further one gets cheaper, because the concept and the question structure are already in place.
The Strategy Workshop. 3 hours.
We arrive with a finished concept, tailored to your situation.
Together we sharpen the questions and decide who is invited.
Then you decide whether a dialogue follows.
Flat fee. No obligation to run a dialogue. The concept is yours.
You set the benchmark. We carry the risk.
In the strategy workshop we record six assumptions per question: what you expect from your stakeholders.
We mix them covertly into their contributions. Nobody can tell they came from you.
At the end we count the top 10 per question. Your assumptions count as known, all other contributions as new.
If on average across all questions at least 5 of the top 10 are new to you, your knowledge has doubled. If fewer, we refund the dialogue.
You keep the analysis either way.
Three hours in a workshop. One approval of the communication. We're ready to launch within 48 hours.
Open questions and the hypotheses to be tested.
Texts and communication concept for your stakeholders.
With your logo, in your design.
For three weeks, with no effort for you.
So the dialogue stays factual and safe.
Visible daily, which topics dominate.
By the criteria you define.
One results report per question and one one pager.
Ready for your stakeholders.
























Do we end up with a wish list?
No, because nobody can only wish.
Every participant has to choose between two contributions, a hundred times over
What ends up at the top has prevailed against everything else, and you see how many people stand behind it
What if too few take part?
Communication is half the battle, and it is our job.
We do not invite people to a survey. We put into words what is at stake, specific to your question
From experience we know what works
For participants it takes ten minutes, anonymously and at any time of day
Are you a software or a consultancy?
A consultancy with its own instrument.
We take on the work from the question to the basis for decision
Like a classic consultancy we hold conversations and analyse them. We just hold a thousand at once, digitally
You acquire no licence and set nothing up
Can we see this beforehand?
Yes. We show you a completed dialogue with real results.
In the twenty-minute intro call we go through your question
If a dialogue does not serve your decision-making, we tell you
What sets the Idea Duel apart from a survey?
In a survey, people tick your predefined answers.
In the Idea Duel they write their own
Everyone else weighs them in direct comparison
That is how you also learn what nobody would have asked about