THE IDEA DUEL

What’s really going on.
Revealed in 21 days.

Our bet: At least five of the ten strongest contributions will be new to you.

Sometimes it’s a small detail. Sometimes it’s two million.

60+ dialogues in business, associations, public administration, and politics
The difference

A competition of arguments. And everyone sits on the jury.

The Idea Duel: it’s not who says it that counts, but what convinces.

Judgements count, not likes.

We read every contribution before it enters the dialogue: we merge duplicates, insults stay out, criticism stays in. Then everyone decides for themselves which of two contributions matters more.

Weighing up, not wishing.

“More budget” or “clear responsibilities”? Having to choose shows what really matters. Thousands of these duels produce your ranking.

Your questions, your decision.

You follow along live, and everything stays within the dialogue until the end. You see the results first. What happens next is up to you.

Insight guarantee

In the strategy workshop, we record six assumptions per question: what you expect from your stakeholders. At the end, we compare them with the ten strongest contributions. If, on average, at least five of them are new to you, your knowledge has doubled. If fewer are, we do not invoice you for the dialogue.

How the guarantee works

Four fields of application

Five dialogues. One method.

Scientifically grounded · Representative results through weighting · 100% Swiss Made

Leadership Dialogue

Leadership Dialogue

Cultural Dialogue
Customer Dialogue
Member Dialogue
Citizen Dialogue
for the executive team

Will your plans be backed?

Involve employees in decision-making before you commit.

The higher the position, the rarer the unfiltered feedback.

The leadership dialogue is an anonymous dialogue that executive boards use to involve their employees in decisions. Employees say where the organisation really stands, and nobody sets the ranking in advance: it emerges from their own judgements.

Learn more

What our customers say

Martin Werthmüller, CEO, Uster Hospital

«Some of my hypotheses were replaced by better statements from my managers.»

Markus Grenacher, Fire Inspector, Solothurn Building Insurance (SGV)

«A workshop can't do this. There, you only hear the loudest voices.»

Andreas Honegger, Head of Market Research, DENNER

«BrainE4 brings out what lies hidden in the dark corners of people's minds.»

Matthias Schupp, CEO, Medartis

«This is the direct line to your employees.»

Michael Brunner, Head of Communications, FDP Zug

«That was first-class consulting — my expectations were far exceeded.»

Renato Mathys, Head of Fire Service Department, GVZ Zurich

«Instead of the loudest voice deciding, we found consensus solutions across all hierarchy levels.»

1 / 6

Leadership Dialogue

for the executive team

Will your plans be backed?

Involve employees in decision-making before you commit.

The higher the position, the rarer the unfiltered feedback.

The leadership dialogue is an anonymous dialogue that executive boards use to involve their employees in decisions. Employees say where the organisation really stands, and nobody sets the ranking in advance: it emerges from their own judgements.

Learn more

What our customers say

Martin Werthmüller, CEO, Uster Hospital

«Some of my hypotheses were replaced by better statements from my managers.»

Markus Grenacher, Fire Inspector, Solothurn Building Insurance (SGV)

«A workshop can't do this. There, you only hear the loudest voices.»

Andreas Honegger, Head of Market Research, DENNER

«BrainE4 brings out what lies hidden in the dark corners of people's minds.»

Matthias Schupp, CEO, Medartis

«This is the direct line to your employees.»

Michael Brunner, Head of Communications, FDP Zug

«That was first-class consulting — my expectations were far exceeded.»

Renato Mathys, Head of Fire Service Department, GVZ Zurich

«Instead of the loudest voice deciding, we found consensus solutions across all hierarchy levels.»

1 / 6
Cultural Dialogue
for HR and Leadership

How is your workforce experiencing the change?

The alternative to the employee survey.

Annual surveys show how things were. Not how they are right now.

The culture dialogue is an anonymous employee dialogue for organisations going through cultural change. Instead of filling in a questionnaire, the workforce raises its own concerns and judges those of others. This shows what really moves people at the moment of change, and in what order.

Learn more

What our customers say

Philipp Senn, Head of Communications and Public Affairs, NAGRA

«Verbatim passages from employee inputs are now part of our new mission statement – a strong signal to the workforce.»

Claudia Kilchherr, Director Business Services & Tanja Hegglin, Head of HR, SOCAR

«The online dialogue provided us with a much more nuanced sentiment analysis than classic surveys»

Edgar Bachmann, CEO, SOCAR Switzerland

«If you want change, you have to live it – not wait for the industry to move.»

Thomas Geier, CFO, Aveniq, Zurich

«For us this is significantly more efficient than a classic survey and at the same time incredibly simple and intuitive.»

1 / 4
Customer Dialogue
for Marketing and Management

What do your customers really want first?

Prioritise customer needs.

You often know what individual customers want. Rarely what matters most to most of them.

The customer dialogue is the alternative to the classic customer survey: your customers anonymously raise their own concerns and judge those of others. This shows you which needs really count and which to tackle first.

Learn more

What our customers say

Jean-Luc Moner-Banet, CEO Loterie Romande

«We needed facts in order to make better decisions at the level of the points of sale.»

Marianne Noser, Editor-in-chief, Zeitlupe Zurich

«We were able to involve our readers and get a clear picture of what they really want.»

Prof. Markus Prandini, Kalaidos FH, Zurich

«BrainE4 gave us valuable, innovative insights into our business.»

1 / 3
Member Dialogue
for association leadership

What do your members really expect from your association?

The alternative to the member survey for associations.

You often know what individual members want. Rarely what matters most to most of them.

The member dialogue is an anonymous dialogue for associations and their members: members raise their own concerns and judge those of others. This shows you which needs really count and which to tackle first.

Learn more

What our customers say

Cornelia Trachsler, EXPERTsuisse AG

«I didn't know such a form of analysis even existed: BrainE4 allowed us to ask open-ended questions yet receive structured, reliable data.»

Nadja Sutter, Editor-in-Chief, “Schweizer Gemeinde”

«Our expectations were far exceeded.»

Fabio Pacozzi, Head of Communications, Swiss Association of Municipalities

«It's not a normal survey, but almost like a game.»

1 / 3
Citizen Dialogue

for public administration and politics

Can your proposal win a majority?

Participation that makes a difference.

Decisions must be justified, not just made.

The citizen dialogue is an anonymous form of public participation and citizen engagement: residents raise their own concerns and judge those of others. Unlike a population survey, this produces a ranking that shows where your project already has support and where it still needs clarification.

Learn more

What our customers say

Daniel Waldmeier, Deputy Editor-in-Chief, 20 Minuten

«There's a wide range of applications, wherever you want to find blind spots.»

Franz-Xaver Strüby, Strüby Consulting AG, external project manager, Municipality of Schwyz

"I would recommend BrainE4 to all communities and organizations that are willing to listen seriously and build broad support for an important issue."

Peppino Beffa, Mayor of Schwyz

«I am impressed by the significance of the results achieved.»

Daniel Gruber, Party President of the FDP Zug

«The other parties were impressed.»

André Guyer, Mayor, Aesch (Zurich)

«We reached people we'd never have reached the traditional way.»

Sebastian Clausen, Traffic Planner, City of Bern

«Physical participation alone is no longer enough today.»

Peter Ammann, Municipal Councillor, Besenbüren (AG)

«We were able to defuse controversies. Whether it's school space or waste disposal — when emotions run high, BrainE4 is the ideal channel.»

Mario Räber, Mayor, Besenbüren (AG)

«At information events, you often only hear the loud voices. With BrainE4 we reach the silent majority and get a broadly supported picture.»

Dr. Christopher Müller, Co-President Nördlich Lägern Regional Conference

«We were able for the first time to involve thousands of residents across 48 municipalities in the Nördlich Lägern region broadly, anonymously, and interactively».

1 / 9
What you walk away with

The results report with the complete rankings.

1

Blind spots

You’ll see the issues that have never reached you before, along with the reasoning behind them.

2

Priorities

The strongest ideas and arguments, validated by your stakeholders and ranked by importance.

3

Consensus

You’ll see where consensus holds and where you need to build bridges.

4

Decision Matrix

Priorities × Consensus. At a glance, you can see where implementation will be easy and where resistance lies.

20 minutes is all it takes. No obligation.

What decision do you need to make?