Telecommunications & Media

Identify media customer and market trends early on with effective audience engagement strategies

The telecommunications and media industry is changing rapidly: new technologies such as AI are setting new standards, while customers increasingly expect personalized, seamless experiences. Companies need to understand early on which trends will prevail, what their customers really want and how they can adapt their business models.

BrainE4 delivers unbiased insights – directly from customers, employees and market players, providing the data needed to craft effective audience engagement strategies.

The challenge

Tailoring products, content & services to customer needs using media impact research.

In a dynamic industry, traditional market research and internal data analysis are often not enough.

✔ Customer expectations are changing faster than ever before.
✔ Employees are under a lot of pressure to adapt.
✔ Strategic decisions often have to be made based on incomplete information.

Without direct access to real-time feedback, companies run the risk of planning without taking into account the needs of their market, including public opinion on media.

The solution

BrainE4 provides audience engagement strategies revealing key market trends

The platform anonymously captures and structures the perspectives of customers, employees and market players. This provides companies with early signals as to which content, products or business models are really in demand.

This enables them to adapt quickly, make informed decisions and manage innovations in a targeted way, optimising their audience engagement strategies.

The result

How do telecommunications and media companies benefit from direct 360° feedback?

  • Accurate product and service development – because real customer needs are captured in real time.

  • Higher customer retention – because companies recognize early on which offers really keep customers – and which ones lose them.

  • More efficient internal processes – because employees are involved in change processes at an early stage and resistance is reduced.

  • Better strategic planning – through real-time feedback on technology trends, media impact research and competitive dynamics.

Understanding customers

Real insights into expectations, desires and usage behavior, through media impact research helping shape audience engagement strategies that align with customer needs.

Involving employees

Recognizing the challenges and opportunities in the company at an early stage.

Real-time market and trend analysis

Identify changes more quickly and drive innovation forward in a targeted manner.

Staying competitive

React agilely to market changes with data-based decisions.

Success stories

Real voices. Clear decisions. Tangible impact. Achieve sustainable engagement and real results with the stakeholder management platform and real-time interaction.

B4 Town Meeting | Government & public services

Aesch ZH: The digital town hall

With a participation rate of 24.1% of citizens, key infrastructure projects were prioritized together. Through direct participation, the primary school and the municipal council received a clear picture of public opinion on the future development of the municipality.

Read more

B4 Customer Experience | Media & Publishers

A magazine for senior citizens is now being geared to the wishes of its readers

Readers helped a leading magazine for seniors to optimize its editorial focus. Unbiased feedback from 45,000 readers helped a leading magazine for seniors to tailor its content precisely to the needs of its target group.

Read more
B4 Employee experience | Militia organizations

Future-proof fire service infrastructure thanks to broad participation

Around 7,000 firefighters helped redesign the road rescue concept in the canton of Zurich. Our stakeholder management platform made it possible to involve all relevant parties and to make informed, data-driven decisions. Interactive participation created a solid basis for decision-making for the renewal of the pioneer vehicle fleet.

Read more
B4 Town Meeting | Government & public services

Aesch ZH: The digital town hall

With a participation rate of 24.1% of citizens, key infrastructure projects were prioritized together. Through direct participation, the primary school and the municipal council received a clear picture of public opinion on the future development of the municipality.

Read more

B4 Customer Experience | Media & Publishers

A magazine for senior citizens is now being geared to the wishes of its readers

Readers helped a leading magazine for seniors to optimize its editorial focus. Unbiased feedback from 45,000 readers helped a leading magazine for seniors to tailor its content precisely to the needs of its target group.

Read more
B4 Employee experience | Militia organizations

Future-proof fire service infrastructure thanks to broad participation

Around 7,000 firefighters helped redesign the road rescue concept in the canton of Zurich. Our stakeholder management platform made it possible to involve all relevant parties and to make informed, data-driven decisions. Interactive participation created a solid basis for decision-making for the renewal of the pioneer vehicle fleet.

Read more

What clients say about us

BrainE4 is many times more efficient than a traditional survey and it is very easy and intuitive to use. I can collect ideas and opinions and have them evaluated at the same time, and at the end I get a ready-to-use evaluation. Great!

Thomas Geier
CFO and Member of the Executive Board, Aveniq IT Services

We have gained a broad and independent insight into how the people of Lenzburg use the forest today and how they would like to use it in the future.

Andreas Schmid
Deputy Mayor, City of Lenzburg

We were able to quickly find out what our target group thought, without a lot of effort.

Kimon Arvanitis
Managing Director, Smart City Alliance

I can recommend BrainE4 to any publisher and editorial team! We hadn't expected such a high level of engagement from our readership. Every reader was involved in over 100 interactions.

Valentin Kälin
Co-owner & Co-Founder – Medienart AG

BrainE4 exceeded our expectations. The insight hub allowed us to capture a broad and representative range of opinions, ideas and suggestions that would have been difficult to obtain using traditional methods.

Dr. Andreas Jäggi
Andreas Jäggi Communications Consultancy, Zurich

Using BrainE4 has given us far-reaching and innovative insights into our business, enabling us to improve the educational experience of Kalaidos students.

Markus Prandini
Professor of Innovation and Entrepreneurship,
Kaleidos University of Applied Sciences, Zurich

I recommend BrainE4 to all political decision-makers and authorities who want to quickly gain authentic, high-quality insights and implement interactive citizen participation.

Dr. Christopher Müller
Co-President, Nördlich Lägern Regional Conference

We were impressed by how quickly and easily we could access important data at any time and with full transparency. We had very little internal work involved and felt well advised and supported by the BrainE4 team.

Marianne Noser
Editor-in-chief, ZEITLUPE magazine

Thanks to the swarm intelligence of BrainE4, we were able to gain inspiring answers and creative impulses on pressing issues in the hospitality industry.

Janine Bolliger
, Business Development & Education Specialist, HotellerieSuisse

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