Public sector
B4 Citizens' Voice
The challenge
Aesch ZH had several key projects in the pipeline – from school expansions and new administrative buildings to the creation of residential space and meeting areas.
Broad public participation was crucial to ensure acceptance and sustainable development which was realised through effective citizen experience management.
The solution
BrainE4 is an interactive stakeholder engagement platform that actively involves citizens in the planning process. Instead of relying on formal e-participation or classic information events, the residents of Aesch were able to directly contribute ideas and opinions and anonymously evaluate the suggestions of others.
The results
The digital dialog led to a clear prioritization of the most important measures. The municipality was able to make informed decisions based on a broad range of opinions – transparently, efficiently and democratically.
Active participation, driven by collaborative innovation, ensured that the planned measures – from expanding school capacities to building a new administrative building and creating new residential and meeting spaces – met the actual needs of the population, fostering meaningful civic engagement throughout the process.
Continuous dialog
Public participation and e-participation without long meetings – efficient and inclusive
Innovation radar
Genuine opinion-forming instead of special interests
Priority check
Structured, data-based decision-making for the community
Success
Greater acceptance of and identification with the projects, backed by community participation in urban planning.
Real voices. Clear decisions. Tangible impact.
B4 Customer Experience | Media & Publishers
To better serve its readers, a leading magazine for senior citizens turned to market research media to gain valuable target audience insights. This approach allowed the editorial team to align content with the true interests and needs of its readership, ensuring a stronger connection with its audience.
Around 7,000 firefighters helped redesign the road rescue concept in the canton of Zurich. Our stakeholder management platform made it possible to involve all relevant parties and to make informed, data-driven decisions. Interactive participation created a solid basis for decision-making for the renewal of the pioneer vehicle fleet.
B4 Customer Experience | Universities & Education
Kaleidos University of Applied Sciences focuses on practice-oriented educational programs that drive student community engagement, ensuring higher education student engagement aligns with real-world needs.
B4 Customer Experience | Media & Publishers
To better serve its readers, a leading magazine for senior citizens turned to market research media to gain valuable target audience insights. This approach allowed the editorial team to align content with the true interests and needs of its readership, ensuring a stronger connection with its audience.
Around 7,000 firefighters helped redesign the road rescue concept in the canton of Zurich. Our stakeholder management platform made it possible to involve all relevant parties and to make informed, data-driven decisions. Interactive participation created a solid basis for decision-making for the renewal of the pioneer vehicle fleet.
B4 Customer Experience | Universities & Education
Kaleidos University of Applied Sciences focuses on practice-oriented educational programs that drive student community engagement, ensuring higher education student engagement aligns with real-world needs.