Optimization of the editorial focus for a leading magazine for senior citizens

Industry

Media & Publishers

Solution

B4 Customer Experience

The challenge

How market research media helps magazines understand readers' interests?

How can a magazine ensure that it truly meets the interests of its readers? Instead of relying on assumptions or isolated feedback, the editorial team sought a reliable method to gain target audience insights that would provide a clear picture of readers' wishes.

The solution

Tailored content based on market research media and target audience insights

Within just four weeks, thousands of participants submitted more than 500 ideas and opinions. Through 180,000 direct interactions, market research media provided valuable target audience insights, enabling a reliable prioritization of the most relevant topics.

The results

The magazine can tailor its content to the actual interests of its readership.

No guesswork, but decisions based on real, well-founded feedback.

Continuous dialog

Real dialog with the target group instead of anonymous surveys, through market research media, ensured ongoing engagement and actionable insights.

Priority check

Fast, transparent prioritization of the most important topics, driven by target audience insights, made editorial decisions more precise and relevant.

Innovation radar

Reliable basis for editorial decisions

Success

Long-term strengthening of reader loyalty through participation

Do you have any further questions?

We will help you choose the right product.

Success stories

Real voices. Clear decisions. Tangible impact.

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B4 Customer Experience | Universities & Education

Student Community Engagement at Kaleidos University

Kaleidos University of Applied Sciences focuses on practice-oriented educational programs that drive student community engagement, ensuring higher education student engagement aligns with real-world needs.

B4 Digital Town Meeting | Government & public services

Collaborative planning for a livable future with citizen experience management

With a participation rate of 24.1% of citizens, key infrastructure projects were prioritized together. Through direct participation, the primary school and the municipal council received a clear picture of public opinion on the future development of the municipality.

B4 Employee experience | Militia organizations

Optimizing fire department strategy in Zurich with stakeholder engagement

Around 7,000 firefighters helped redesign the road rescue concept in the canton of Zurich. Our stakeholder management platform made it possible to involve all relevant parties and to make informed, data-driven decisions. Interactive participation created a solid basis for decision-making for the renewal of the pioneer vehicle fleet.

B4 Customer Experience | Universities & Education

Student Community Engagement at Kaleidos University

Kaleidos University of Applied Sciences focuses on practice-oriented educational programs that drive student community engagement, ensuring higher education student engagement aligns with real-world needs.

Optimization of the editorial focus for a leading magazine for senior citizens

How market research media helps magazines understand readers' interests?

Tailored content based on market research media and target audience insights

The magazine can tailor its content to the actual interests of its readership.

Do you have any further questions?

Success stories

Collaborative planning for a livable future with citizen experience management

Optimizing fire department strategy in Zurich with stakeholder engagement

Student Community Engagement at Kaleidos University

Collaborative planning for a livable future with citizen experience management

Optimizing fire department strategy in Zurich with stakeholder engagement

Student Community Engagement at Kaleidos University

Experience BrainE4's collaborative innovation in action