The challenge

How can you truly hit the nerve of your readership in the media world?
The editorial team no longer wanted to make decisions based on assumptions or isolated feedback.

Instead, they needed a method to clearly understand and prioritize the interests of their readers – without relying on lengthy, static surveys.

The solution

Real dialogue instead of traditional market research.
With BrainE4, an interactive online dialogue was launched within just four weeks. Thousands of readers actively participated, contributing over 500 ideas and opinions.
Thanks to more than 180,000 anonymous interactions, the needs of the target group could be precisely prioritized and clear recommendations for action derived – well-founded, representative, and in record time.

The results

• The magazine’s content was aligned exactly with the interests of its target audience.

• No more guesswork – decisions were based on genuine, unfiltered feedback.

• Significant increase in reader loyalty through visible participation.