Optimization of the editorial focus for a leading magazine for senior citizens

Industry

Media & Publishers

Solution

B4 Customer Experience

The challenge

How can a magazine ensure that it truly meets the interests of its readers?

Instead of relying on assumptions or isolated feedback, the editorial team sought a reliable method to obtain a clear picture of readers' wishes.

The solution

Instead of traditional surveys, the magazine used BrainE4 to enter into a direct dialog with its readership.

Within just four weeks, thousands of participants submitted more than 500 ideas and opinions. Through 180,000 direct interactions, a reliable prioritization of the most relevant topics emerged.

The results

The magazine can tailor its content to the actual interests of its readership.

No guesswork, but decisions based on real, well-founded feedback.

Continuous dialog

Real dialog with the target group instead of anonymous surveys

Priority check

Fast, transparent prioritization of the most important topics

Innovation radar

Reliable basis for editorial decisions

Success

Long-term strengthening of reader loyalty through participation

Do you have any further questions?

We will help you choose the right product.

Success stories

Real voices. Clear decisions. Tangible impact.

B4 Population dialog | Public sector

Aesch ZH is shaping its future together

With a participation rate of 24.1% of citizens, central infrastructure projects were prioritized together. Through direct participation, the primary school and the municipal council received a clear picture of public opinion on the future development of the community.

B4 Employee experience | Militia organizations

Future-proof fire service infrastructure thanks to broad participation

Around 7,000 members of the fire brigade helped to redesign the road rescue concept in the canton of Zurich. Interactive participation created a sound basis for decision-making in the renewal of the pioneer vehicle fleet.

B4 Customer Experience | Universities & Education

Optimization of the study experience at a Swiss university of applied sciences

Around 6,500 students helped the Kaleidos University of Applied Sciences to further develop its educational offerings in a targeted manner. Direct feedback from alumni, prospective students and current students enabled the targeted identification and implementation of potential improvements.

B4 Population dialog | Public sector

Aesch ZH is shaping its future together

With a participation rate of 24.1% of citizens, central infrastructure projects were prioritized together. Through direct participation, the primary school and the municipal council received a clear picture of public opinion on the future development of the community.

B4 Employee experience | Militia organizations

Future-proof fire service infrastructure thanks to broad participation

Around 7,000 members of the fire brigade helped to redesign the road rescue concept in the canton of Zurich. Interactive participation created a sound basis for decision-making in the renewal of the pioneer vehicle fleet.

B4 Customer Experience | Universities & Education

Optimization of the study experience at a Swiss university of applied sciences

Around 6,500 students helped the Kaleidos University of Applied Sciences to further develop its educational offerings in a targeted manner. Direct feedback from alumni, prospective students and current students enabled the targeted identification and implementation of potential improvements.

Optimization of the editorial focus for a leading magazine for senior citizens

How can a magazine ensure that it truly meets the interests of its readers?

Instead of traditional surveys, the magazine used BrainE4 to enter into a direct dialog with its readership.

The magazine can tailor its content to the actual interests of its readership.

Do you have any further questions?

Success stories

Aesch ZH is shaping its future together

Future-proof fire service infrastructure thanks to broad participation

Optimization of the study experience at a Swiss university of applied sciences

Aesch ZH is shaping its future together

Future-proof fire service infrastructure thanks to broad participation

Optimization of the study experience at a Swiss university of applied sciences

Experience B4 in action