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Practice-oriented educational programs through real student participation
Universities
B4 Customer Experience
The challenge
How can a university ensure that its courses meet both the students' expectations and the requirements of the labor market?
Standardized surveys often only provide superficial results – there was a lack of in-depth understanding of actual needs.
The solution
The Kaleidos University of Applied Sciences used BrainE4 to collect targeted feedback from its entire community.
Alumni, current students and potential applicants actively participated and prioritized the most important areas for improvement in an open process. This collaborative approach helps enhance the overall education experience for everyone involved.
By using BrainE4’s platform to analyse customer journey, the university gained valuable insights into the preferences and needs of its students and alumni.
The results
On the basis of the structured feedback, Kaleidos was able to align its educational offerings more flexibly, market-oriented and target group-specific.
The university received a clear basis for decision-making to align its study programs with the needs of students and the demands of the labor market – supported by our Stakeholder Management Software.
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Continuous dialog
Direct online dialog with students
Innovation radar
Understanding of actual needs
Priority check
Structured, rapid decision-making processes
Success
More attractive and flexible study programs – This was made possible through strong alumni engagement, helping the university align its offerings with the needs of both students and the labor market.
Success stories
Real voices. Clear decisions. Tangible impact.
Aesch ZH: The digital town hall
With a participation rate of 24.1% of citizens, key infrastructure projects were prioritized together. Through direct participation, the primary school and the municipal council received a clear picture of public opinion on the future development of the municipality.
B4 Customer Experience | Media & Publishers
A magazine for senior citizens is now being geared to the wishes of its readers
Readers helped a leading magazine for seniors to optimize its editorial focus. Unbiased feedback from 45,000 readers helped a leading magazine for seniors to tailor its content precisely to the needs of its target group.
Future-proof fire service infrastructure thanks to broad participation
Around 7,000 firefighters helped redesign the road rescue concept in the canton of Zurich. Our stakeholder management platform made it possible to involve all relevant parties and to make informed, data-driven decisions. Interactive participation created a solid basis for decision-making for the renewal of the pioneer vehicle fleet.
Aesch ZH: The digital town hall
With a participation rate of 24.1% of citizens, key infrastructure projects were prioritized together. Through direct participation, the primary school and the municipal council received a clear picture of public opinion on the future development of the municipality.
B4 Customer Experience | Media & Publishers
A magazine for senior citizens is now being geared to the wishes of its readers
Readers helped a leading magazine for seniors to optimize its editorial focus. Unbiased feedback from 45,000 readers helped a leading magazine for seniors to tailor its content precisely to the needs of its target group.
Future-proof fire service infrastructure thanks to broad participation
Around 7,000 firefighters helped redesign the road rescue concept in the canton of Zurich. Our stakeholder management platform made it possible to involve all relevant parties and to make informed, data-driven decisions. Interactive participation created a solid basis for decision-making for the renewal of the pioneer vehicle fleet.
