Universities
B4 Customer Experience
The challenge
Standardized surveys often only provide superficial results – there was a lack of in-depth understanding of actual needs.
The solution
Alumni, current students and potential applicants actively participated and prioritized the most important areas for improvement in an open process.
The results
The university received a clear basis for decision-making, enabling it to align its study programs with the needs of students and the requirements of the labor market.
Continuous dialog
Direct online dialog with students
Innovation radar
Understanding of actual needs
Priority check
Structured, rapid decision-making processes
Success
More attractive and flexible study programs
Real voices. Clear decisions. Tangible impact.
With a participation rate of 24.1% of citizens, central infrastructure projects were prioritized together. Through direct participation, the primary school and the municipal council received a clear picture of public opinion on the future development of the community.
B4 Customer Experience | Media & Publishers
Readers helped a leading magazine for seniors to optimize its editorial focus. Unbiased feedback from 45,000 readers helped a leading magazine for seniors to tailor its content precisely to the needs of its target group.
Around 7,000 members of the fire brigade helped to redesign the road rescue concept in the canton of Zurich. Interactive participation created a sound basis for decision-making in the renewal of the pioneer vehicle fleet.
With a participation rate of 24.1% of citizens, central infrastructure projects were prioritized together. Through direct participation, the primary school and the municipal council received a clear picture of public opinion on the future development of the community.
B4 Customer Experience | Media & Publishers
Readers helped a leading magazine for seniors to optimize its editorial focus. Unbiased feedback from 45,000 readers helped a leading magazine for seniors to tailor its content precisely to the needs of its target group.
Around 7,000 members of the fire brigade helped to redesign the road rescue concept in the canton of Zurich. Interactive participation created a sound basis for decision-making in the renewal of the pioneer vehicle fleet.