

Universities
Continuous VOICE-OF-CUSTOMER

How can study programs truly meet labor market demands?
Standardized surveys often deliver only superficial results.
Without active alumni engagement, institutions lack a clear understanding of graduates’ real needs and their expectations for academic programs.
Only through direct, structured dialogue with alumni, current students, and prospective applicants can meaningful and sustainable improvements be achieved.
Targeted feedback through alumni engagement and student interaction
Kaleidos University of Applied Sciences used BrainE4 to launch an open, interactive dialogue.
Alumni, current students, and prospective applicants were able to:
Identify key areas for improvement
Jointly prioritize proposals
Shape study programs to be more practice-oriented
This created a continuous, digitally facilitated exchange that delivered actionable insights for program development.

Kaleidos now aligns its programs directly with the needs of the labor market.
Thanks to structured dialogue, the university gained a solid decision-making foundation – based on the real experiences and expectations of alumni and students.
The result: practice-oriented, flexible study programs that prepare students for real-world success.
Opportunity Radar
Fresh ideas for innovative program formats and practical modules directly from key stakeholders.
Conflict Radar
Early detection of tensions between academic requirements, student expectations, and market needs.
Impulse Radar
Unbiased insights into alumni and student needs that traditional surveys would never uncover.
Priority Compass
A clear, data-driven foundation for improving study programs – ensuring maximum market relevance.
Real voices. Clear decisions. Tangible impact.



Municipal Administration & Infrastructure
Digital civic participation | Aesch (ZH)
Digital participation enables residents to actively shape infrastructure projects – creating a sustainable, livable community.
Media & Publishing
Target group insights directly integrated into content strategy
A leading seniors' magazine optimized its editorial direction through direct target group insights – for content that truly resonates.
Cantonal Fire Department
All stakeholders engaged | Consensus-based strategy
Through continuous dialogue, Canton Zurich developed a future-proof fire department strategy supported by all stakeholders.



Municipal Administration & Infrastructure
Digital civic participation | Aesch (ZH)
Digital participation enables residents to actively shape infrastructure projects – creating a sustainable, livable community.
Media & Publishing
Target group insights directly integrated into content strategy
A leading seniors' magazine optimized its editorial direction through direct target group insights – for content that truly resonates.
Cantonal Fire Department
All stakeholders engaged | Consensus-based strategy
Through continuous dialogue, Canton Zurich developed a future-proof fire department strategy supported by all stakeholders.