Public sector engagement for sustainable urban planning

Industry

Public sector

Solution

B4 Citizens' Voice

The challenge

How can public sector engagement shape public spaces to meet the diverse needs of the community?

In the town of Lenzburg, this question arose in particular with regard to the future of its forest.

It was to serve as a recreational area, but also fulfill ecological and infrastructural requirements – a complex balancing act that required public sector engagement and community participation in urban planning to ensure broad approval.

The solution

Instead of conventional e-participation, the city relied on public sector engagement with BrainE4

In an open, interactive process, citizens were able to actively contribute ideas and prioritize the most important suggestions without bias, ensuring an inclusive city planning approach.

Within a short period of time, several hundred ideas were collected, which were then clearly prioritized by around 12,000 interactions by forest visitors.

The results

This public sector engagement approach improved decision quality and strengthened trust in the urban planning process.

The result is a viable development plan that takes into account the interests of all relevant groups, not just the loudest ones. Community participation in urban planning ensured that iInfrastructure measures, leisure facilities and ecological aspects were weighted based on the real needs of the population – not on guesswork or individual opinion leaders.

Continuous dialog

Inclusion of all opinions, not just the loudest voices

Priority check

Citizen participation in urban planning enabled a quick and reliable prioritization of the most important concerns.

Innovation radar

Evidence-based decisions instead of speculative planning

Success

Transparent, democratic process with broad acceptance, ensuring that public sector engagement truly reflects the community's needs.

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Success stories

Real voices. Clear decisions. Tangible impact.

B4 Digital Town Meeting | Government & public services

Collaborative planning for a livable future with citizen experience management

With a participation rate of 24.1% of citizens, key infrastructure projects were prioritized together. Through direct participation, the primary school and the municipal council received a clear picture of public opinion on the future development of the municipality.

Read more

B4 Customer Experience | Media & Publishers

Optimizing editorial focus with market research media  for senior citizens

To better serve its readers, a leading magazine for senior citizens turned to market research media to gain valuable target audience insights. This approach allowed the editorial team to align content with the true interests and needs of its readership, ensuring a stronger connection with its audience.

Read more
B4 Employee experience | Militia organizations

Optimizing fire department strategy in Zurich with stakeholder engagement

Around 7,000 firefighters helped redesign the road rescue concept in the canton of Zurich. Our stakeholder management platform made it possible to involve all relevant parties and to make informed, data-driven decisions. Interactive participation created a solid basis for decision-making for the renewal of the pioneer vehicle fleet.

Read more
B4 Digital Town Meeting | Government & public services

Collaborative planning for a livable future with citizen experience management

With a participation rate of 24.1% of citizens, key infrastructure projects were prioritized together. Through direct participation, the primary school and the municipal council received a clear picture of public opinion on the future development of the municipality.

Read more

B4 Customer Experience | Media & Publishers

Optimizing editorial focus with market research media  for senior citizens

To better serve its readers, a leading magazine for senior citizens turned to market research media to gain valuable target audience insights. This approach allowed the editorial team to align content with the true interests and needs of its readership, ensuring a stronger connection with its audience.

Read more
B4 Employee experience | Militia organizations

Optimizing fire department strategy in Zurich with stakeholder engagement

Around 7,000 firefighters helped redesign the road rescue concept in the canton of Zurich. Our stakeholder management platform made it possible to involve all relevant parties and to make informed, data-driven decisions. Interactive participation created a solid basis for decision-making for the renewal of the pioneer vehicle fleet.

Read more
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