Customer Dialogue: understand and prioritise customer needs
The alternative to the customer feedback survey with a questionnaire: customers, dealers or points of sale give feedback in their own words and rate the ideas of others. You see what customers really need, what strengthens your reputation and where the risks are.
for Marketing and Management
A focus group with everyone affected.
Except it isn't the loudest voices that decide what matters.
You often know what individual customers want. What matters most to all of them, rarely.
With the customer dialogue, you prioritise customer needs on a solid basis. You see which concerns really matter and which to tackle first.
Products and services
What is missing – and what no one would miss.
Retention
What keeps customers with you and what drives them to competitors.
Communication
What customers want to know – and which messages fail to reach them today.
Budget decisions
Which concerns take priority when the budget doesn’t cover everything.
What our customers say
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Jean-Luc Moner-Banet, CEO Loterie Romande
«We needed facts in order to make better decisions at the level of the points of sale.»
Marianne Noser, Editor-in-chief, Zeitlupe Zurich
«We were able to involve our readers and get a clear picture of what they really want.»
Prof. Markus Prandini, Kalaidos FH, Zurich
«BrainE4 gave us valuable, innovative insights into our business.»
Jean-Luc Moner-Banet, CEO Loterie Romande
«We needed facts in order to make better decisions at the level of the points of sale.»
Marianne Noser, Editor-in-chief, Zeitlupe Zurich
«We were able to involve our readers and get a clear picture of what they really want.»
Prof. Markus Prandini, Kalaidos FH, Zurich
«BrainE4 gave us valuable, innovative insights into our business.»
