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The Idea Duel: it’s not who says it that counts, but what convinces.
What if it escalates?
Every contribution is reviewed before it appears. Nobody sees names or a ranking that could fuel a pile-on, and coordinated voting gains nothing.
“We were able to defuse controversies.” Peter Ammann, municipal councillor, Besenbüren, on the heated topic of waste
What if only wishes end up on top?
Anyone can wish. But in the duel, each person has to choose between two concerns, again and again. So you see which wishes many share and which only a few.
“Wishful thinking demanded by individuals was in part pushed far down the list.” Peppino Beffa, Mayor of Schwyz
What if we lose control?
We define the questions together, you see the results first, and you are the first to respond to them. You decide what to put into practice.
“When critical issues come to the table, that's not a risk but an opportunity.” Martin Werthmüller, CEO, Uster Hospital
You set the standard. We carry the risk.
You name six assumptions per question in advance. If on average fewer than five of the ten strongest contributions are new to you, we do not invoice you for the dialogue.
In our 60+ dialogues, on average eight of the ten strongest contributions were new to our clients.
Five dialogues. One method.
Scientifically grounded · Representative through weighting · 100% Swiss Made
Leadership Dialogue
Leadership Dialogue
Will your plans be backed?
Involve employees in decision-making before you commit.
The higher the position, the rarer the unfiltered feedback.
In the leadership dialogue, your employees say anonymously where the organisation really stands. Nobody sets the ranking in advance: it emerges from their own judgements.
More about the Leadership Dialogue

Martin Werthmüller, CEO, Uster Hospital
«Some of my hypotheses were replaced by better statements from my managers.»

Markus Grenacher, Fire Inspector, Solothurn Building Insurance (SGV)
«A workshop can't do this. There, you only hear the loudest voices.»

Andreas Honegger, Head of Market Research, DENNER
«BrainE4 brings out what lies hidden in the dark corners of people's minds.»

Matthias Schupp, CEO, Medartis
«This is the direct line to your employees.»

Michael Brunner, Head of Communications, FDP Zug
«That was first-class consulting — my expectations were far exceeded.»

Renato Mathys, Head of Fire Service Department, GVZ Zurich
«Instead of the loudest voice deciding, we found consensus solutions across all hierarchy levels.»
The results report with the complete rankings.
Blind spots
You’ll see the issues that have never reached you before, along with the reasoning behind them.

Priorities
The strongest ideas and arguments, evaluated by your stakeholders and ranked by importance.

Consensus
You’ll see where consensus holds and where you need to build bridges.

Decision Matrix
Priorities × Consensus. At a glance, you can see where implementation will be easy and where resistance lies.




