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Financial services
Market research for financial services: Understanding what moves customers
Markets change, customer expectations rise, and regulatory requirements increase. Yet traditional analyses often only show historical values.
BrainE4, a leading market research platform, helps to capture direct feedback from customers in real time – for better services, stronger customer relationships and well-informed decisions.
The challenge
How can financial companies stay close to customers with market research?
Banks, insurance companies and financial service providers are faced with the challenge of adapting to changing customer needs and market conditions.
Standardized surveys often deliver biased or delayed results, and internal assumptions do not always meet real needs.
Without up-to-date, unbiased insights through market research for financial services, companies risk missing out on their customers and market trends.
The solution
BrainE4 brings clarity through real voices and market research insights.
Our market research platform collects anonymous, structured feedback from customers, employees and market players.
This provides unfiltered insights that help to better understand customer needs, identify market trends at an early stage, and further develop internal processes in a targeted manner through policy impact analysis.
The result
What are the benefits of a direct 360° market research line to customers and the market?
Identify customer needs early on through advanced market research for financial services – and respond to them in a targeted manner.
Better service and product development – through real, unadulterated feedback.
More trust and customer loyalty – because offers are truly relevant.
Faster adaptation to market changes – with up-to-date insights instead of retrospective analysis
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Understanding customers
What really moves customers? BrainE4 shows it in real time.
Keep an eye on market developments
Identify which trends will catch on early on.
Targeted improvement of internal processes
Involve employees and identify optimization potential.
Success
Stay competitive with informed, future-proof decisions.
Success stories
Real voices. Clear decisions. Tangible impact. Achieve sustainable engagement and real results with the stakeholder management platform and real-time interaction.
Aesch ZH: The digital town hall
With a participation rate of 24.1% of citizens, key infrastructure projects were prioritized together. Through direct participation, the primary school and the municipal council received a clear picture of public opinion on the future development of the municipality.
B4 Customer Experience | Media & Publishers
A magazine for senior citizens is now being geared to the wishes of its readers
Readers helped a leading magazine for seniors to optimize its editorial focus. Unbiased feedback from 45,000 readers helped a leading magazine for seniors to tailor its content precisely to the needs of its target group.
Future-proof fire service infrastructure thanks to broad participation
Around 7,000 firefighters helped redesign the road rescue concept in the canton of Zurich. Our stakeholder management platform made it possible to involve all relevant parties and to make informed, data-driven decisions. Interactive participation created a solid basis for decision-making for the renewal of the pioneer vehicle fleet.
Aesch ZH: The digital town hall
With a participation rate of 24.1% of citizens, key infrastructure projects were prioritized together. Through direct participation, the primary school and the municipal council received a clear picture of public opinion on the future development of the municipality.
B4 Customer Experience | Media & Publishers
A magazine for senior citizens is now being geared to the wishes of its readers
Readers helped a leading magazine for seniors to optimize its editorial focus. Unbiased feedback from 45,000 readers helped a leading magazine for seniors to tailor its content precisely to the needs of its target group.
Future-proof fire service infrastructure thanks to broad participation
Around 7,000 firefighters helped redesign the road rescue concept in the canton of Zurich. Our stakeholder management platform made it possible to involve all relevant parties and to make informed, data-driven decisions. Interactive participation created a solid basis for decision-making for the renewal of the pioneer vehicle fleet.
What clients say about us
BrainE4 is many times more efficient than a traditional survey and it is very easy and intuitive to use. I can collect ideas and opinions and have them evaluated at the same time, and at the end I get a ready-to-use evaluation. Great!
Thomas Geier
CFO and Member of the Executive Board, Aveniq IT Services
We have gained a broad and independent insight into how the people of Lenzburg use the forest today and how they would like to use it in the future.
Andreas Schmid
Deputy Mayor, City of Lenzburg
We were able to quickly find out what our target group thought, without a lot of effort.
Kimon Arvanitis
Managing Director, Smart City Alliance
I can recommend BrainE4 to any publisher and editorial team! We hadn't expected such a high level of engagement from our readership. Every reader was involved in over 100 interactions.
Valentin Kälin
Co-owner & Co-Founder – Medienart AG
BrainE4 exceeded our expectations. The insight hub allowed us to capture a broad and representative range of opinions, ideas and suggestions that would have been difficult to obtain using traditional methods.
Dr. Andreas Jäggi
Andreas Jäggi Communications Consultancy, Zurich
Using BrainE4 has given us far-reaching and innovative insights into our business, enabling us to improve the educational experience of Kalaidos students.
Markus Prandini
Professor of Innovation and Entrepreneurship,
Kaleidos University of Applied Sciences, Zurich
I recommend BrainE4 to all political decision-makers and authorities who want to quickly gain authentic, high-quality insights and implement interactive citizen participation.
Dr. Christopher Müller
Co-President, Nördlich Lägern Regional Conference
We were impressed by how quickly and easily we could access important data at any time and with full transparency. We had very little internal work involved and felt well advised and supported by the BrainE4 team.
Marianne Noser
Editor-in-chief, ZEITLUPE magazine
Thanks to the swarm intelligence of BrainE4, we were able to gain inspiring answers and creative impulses on pressing issues in the hospitality industry.
Janine Bolliger
, Business Development & Education Specialist, HotellerieSuisse
