Financial services

Market research for financial services: Understanding what moves customers

Markets change, customer expectations rise, and regulatory requirements increase. Yet traditional analyses often only show historical values.

BrainE4, a leading market research platform, helps to capture direct feedback from customers in real time – for better services, stronger customer relationships and well-informed decisions.

The challenge

How can financial companies stay close to customers with market research?

Banks, insurance companies and financial service providers are faced with the challenge of adapting to changing customer needs and market conditions.

Standardized surveys often deliver biased or delayed results, and internal assumptions do not always meet real needs.

Without up-to-date, unbiased insights through market research for financial services, companies risk missing out on their customers and market trends.

The solution

BrainE4 brings clarity through real voices and market research insights.

Our market research platform collects anonymous, structured feedback from customers, employees and market players.

This provides unfiltered insights that help to better understand customer needs, identify market trends at an early stage, and further develop internal processes in a targeted manner through policy impact analysis.

The result

What are the benefits of a direct 360° market research line to customers and the market?

Identify customer needs early on through advanced market research for financial services – and respond to them in a targeted manner.
Better service and product development – through real, unadulterated feedback.
More trust and customer loyalty – because offers are truly relevant.
Faster adaptation to market changes – with up-to-date insights instead of retrospective analysis

Understanding customers

What really moves customers? BrainE4 shows it in real time.

Keep an eye on market developments

Identify which trends will catch on early on.

Targeted improvement of internal processes

Involve employees and identify optimization potential.

Success

Stay competitive with informed, future-proof decisions.

Success stories

Real voices. Clear decisions. Tangible impact. Achieve sustainable engagement and real results with the stakeholder management platform and real-time interaction.

B4 Digital Town Meeting | Government & public services

Collaborative planning for a livable future with citizen experience management

With a participation rate of 24.1% of citizens, key infrastructure projects were prioritized together. Through direct participation, the primary school and the municipal council received a clear picture of public opinion on the future development of the municipality.

B4 Customer Experience | Media & Publishers

Optimizing editorial focus with market research media for senior citizens

To better serve its readers, a leading magazine for senior citizens turned to market research media to gain valuable target audience insights. This approach allowed the editorial team to align content with the true interests and needs of its readership, ensuring a stronger connection with its audience.

B4 Employee experience | Militia organizations

Optimizing fire department strategy in Zurich with stakeholder engagement

Around 7,000 firefighters helped redesign the road rescue concept in the canton of Zurich. Our stakeholder management platform made it possible to involve all relevant parties and to make informed, data-driven decisions. Interactive participation created a solid basis for decision-making for the renewal of the pioneer vehicle fleet.

B4 Digital Town Meeting | Government & public services

Collaborative planning for a livable future with citizen experience management

With a participation rate of 24.1% of citizens, key infrastructure projects were prioritized together. Through direct participation, the primary school and the municipal council received a clear picture of public opinion on the future development of the municipality.

B4 Customer Experience | Media & Publishers

Optimizing editorial focus with market research media for senior citizens

To better serve its readers, a leading magazine for senior citizens turned to market research media to gain valuable target audience insights. This approach allowed the editorial team to align content with the true interests and needs of its readership, ensuring a stronger connection with its audience.

B4 Employee experience | Militia organizations

Optimizing fire department strategy in Zurich with stakeholder engagement

Around 7,000 firefighters helped redesign the road rescue concept in the canton of Zurich. Our stakeholder management platform made it possible to involve all relevant parties and to make informed, data-driven decisions. Interactive participation created a solid basis for decision-making for the renewal of the pioneer vehicle fleet.

What clients say about us

BrainE4 is many times more efficient than a traditional survey and it is very easy and intuitive to use. I can collect ideas and opinions and have them evaluated at the same time, and at the end I get a ready-to-use evaluation. Great!

Thomas Geier
CFO and Member of the Executive Board, Aveniq IT Services

We have gained a broad and independent insight into how the people of Lenzburg use the forest today and how they would like to use it in the future.

Andreas Schmid
Deputy Mayor, City of Lenzburg

We were able to quickly find out what our target group thought, without a lot of effort.

Kimon Arvanitis
Managing Director, Smart City Alliance

I can recommend BrainE4 to any publisher and editorial team! We hadn't expected such a high level of engagement from our readership. Every reader was involved in over 100 interactions.

Valentin Kälin
Co-owner & Co-Founder – Medienart AG

BrainE4 exceeded our expectations. The insight hub allowed us to capture a broad and representative range of opinions, ideas and suggestions that would have been difficult to obtain using traditional methods.

Dr. Andreas Jäggi
Andreas Jäggi Communications Consultancy, Zurich

Using BrainE4 has given us far-reaching and innovative insights into our business, enabling us to improve the educational experience of Kalaidos students.

Markus Prandini
Professor of Innovation and Entrepreneurship,
Kaleidos University of Applied Sciences, Zurich

I recommend BrainE4 to all political decision-makers and authorities who want to quickly gain authentic, high-quality insights and implement interactive citizen participation.

Dr. Christopher Müller
Co-President, Nördlich Lägern Regional Conference

We were impressed by how quickly and easily we could access important data at any time and with full transparency. We had very little internal work involved and felt well advised and supported by the BrainE4 team.

Marianne Noser
Editor-in-chief, ZEITLUPE magazine

Thanks to the swarm intelligence of BrainE4, we were able to gain inspiring answers and creative impulses on pressing issues in the hospitality industry.

Janine Bolliger
, Business Development & Education Specialist, HotellerieSuisse

Market research for financial services: Understanding what moves customers

How can financial companies stay close to customers with market research?

BrainE4 brings clarity through real voices and market research insights.

What are the benefits of a direct 360° market research line to customers and the market?

Success stories

Collaborative planning for a livable future with citizen experience management

Optimizing editorial focus with market research media for senior citizens

Optimizing fire department strategy in Zurich with stakeholder engagement

Collaborative planning for a livable future with citizen experience management

Optimizing editorial focus with market research media for senior citizens

Optimizing fire department strategy in Zurich with stakeholder engagement

What clients say about us

Experience BrainE4's collaborative innovation in action