Pharma & Life Sciences

Pharmaceutical & Life Sciences market research for targeted innovation

Developing new medications and healthcare solutions is a complex undertaking. Companies must understand the needs of patients, healthcare professionals, authorities and employees.At the same time, regulatory requirements are becoming more stringent, and the market success of new products depends on many factors – from clinical efficacy to approval and reimbursement, and acceptance by healthcare professionals and patients.

Effective pharmaceutical market research is crucial to understanding these factors and aligning product development with market needs.

The challenge

Innovative solutions through life sciences & pharma industry insights

Pharmaceutical and life sciences companies are faced with the challenge of developing innovative solutions that are not only effective, but also practical and economically viable.

However, clinical studies, pharmaceutical market research and traditional surveys often only provide a limited view of reality. Without practical insights, it remains unclear which factors actually influence market success and where there is potential for optimization.

At the same time, committed and motivated employees are crucial for innovation, quality assurance and the successful implementation of new solutions.

The solution

BrainE4: Pharma industry insights platform to understand stakeholder needs.

The platform collects the perspectives of patients, doctors, researchers, health authorities and employees anonymously and in a structured way. These additional insights help companies not only to identify acceptance barriers at an early stage, but also to make informed assumptions about market developments.

BrainE4 complements classic studies with unbiased perspectives from practice – for a more complete picture of market requirements, medical application, health policy conditions and internal challenges.

By incorporating life sciences market research, BrainE4 provides comprehensive feedback that empowers companies to stay ahead of industry trends, understand real-world application, and streamline their decision-making processes.

The result

How pharma do benefit from life sciences market research?

Better alignment of new therapies – through a deeper understanding of the reality of care and medical application.
Greater acceptance and trust – because patients, experts, authorities and internal teams are involved at an early stage.
More efficient processes – through targeted coordination between research, market access, regulatory requirements and internal workflows.
Better communication with experts, patients, authorities and employees – for more transparency and informed decision-making, supported by real-world insights from life sciences market research.
Higher employee satisfaction – through early involvement in change processes and innovation development.

Understanding patients

Real feedback on experiences, fears and expectations in treatment.

Involving experts

Recognizing what doctors, pharmacists and researchers need for successful application through pharma industry insights.

Optimize market launch

Identify at an early stage which factors influence not only acceptance but also market success, approval and operational implementation.

Success at all levels

Make decisions based on the real needs of the market, experts, patients, regulatory bodies and employees.

Success stories

Real voices. Clear decisions. Tangible impact. Achieve sustainable engagement and real results with the stakeholder management platform and real-time interaction.

B4 Digital Town Meeting | Government & public services

Collaborative planning for a livable future with citizen experience management

With a participation rate of 24.1% of citizens, key infrastructure projects were prioritized together. Through direct participation, the primary school and the municipal council received a clear picture of public opinion on the future development of the municipality.

B4 Customer Experience | Media & Publishers

Optimizing editorial focus with market research media for senior citizens

To better serve its readers, a leading magazine for senior citizens turned to market research media to gain valuable target audience insights. This approach allowed the editorial team to align content with the true interests and needs of its readership, ensuring a stronger connection with its audience.

B4 Employee experience | Militia organizations

Optimizing fire department strategy in Zurich with stakeholder engagement

Around 7,000 firefighters helped redesign the road rescue concept in the canton of Zurich. Our stakeholder management platform made it possible to involve all relevant parties and to make informed, data-driven decisions. Interactive participation created a solid basis for decision-making for the renewal of the pioneer vehicle fleet.

B4 Digital Town Meeting | Government & public services

Collaborative planning for a livable future with citizen experience management

B4 Customer Experience | Media & Publishers

Optimizing editorial focus with market research media for senior citizens

B4 Employee experience | Militia organizations

Optimizing fire department strategy in Zurich with stakeholder engagement

BrainE4 is many times more efficient than a traditional survey and it is very easy and intuitive to use. I can collect ideas and opinions and have them evaluated at the same time, and at the end I get a ready-to-use evaluation. Great!

Thomas Geier
CFO and Member of the Executive Board, Aveniq IT Services

We have gained a broad and independent insight into how the people of Lenzburg use the forest today and how they would like to use it in the future.

Andreas Schmid
Deputy Mayor, City of Lenzburg

We were able to quickly find out what our target group thought, without a lot of effort.

Kimon Arvanitis
Managing Director, Smart City Alliance

I can recommend BrainE4 to any publisher and editorial team! We hadn't expected such a high level of engagement from our readership. Every reader was involved in over 100 interactions.

Valentin Kälin
Co-owner & Co-Founder – Medienart AG

BrainE4 exceeded our expectations. The insight hub allowed us to capture a broad and representative range of opinions, ideas and suggestions that would have been difficult to obtain using traditional methods.

Dr. Andreas Jäggi
Andreas Jäggi Communications Consultancy, Zurich

Using BrainE4 has given us far-reaching and innovative insights into our business, enabling us to improve the educational experience of Kalaidos students.

Markus Prandini
Professor of Innovation and Entrepreneurship,
Kaleidos University of Applied Sciences, Zurich

I recommend BrainE4 to all political decision-makers and authorities who want to quickly gain authentic, high-quality insights and implement interactive citizen participation.

Dr. Christopher Müller
Co-President, Nördlich Lägern Regional Conference

We were impressed by how quickly and easily we could access important data at any time and with full transparency. We had very little internal work involved and felt well advised and supported by the BrainE4 team.

Marianne Noser
Editor-in-chief, ZEITLUPE magazine

Thanks to the swarm intelligence of BrainE4, we were able to gain inspiring answers and creative impulses on pressing issues in the hospitality industry.

Janine Bolliger
, Business Development & Education Specialist, HotellerieSuisse