Retail and consumer goods

True customer closeness – with measurable impact

Understanding customers – before they churn

Sales data shows what is being bought – but not why.
BrainE4 uncovers the real purchase drivers and reveals what truly motivates your customers. With anonymous real-time insights, you gain a clear view of their behavior, expectations, and needs.

The challenge

How can retailers and consumer brands make decisions that stay close to their customers?

Buying behavior changes constantly.
Traditional market research only delivers snapshots without context.

A lack of customer understanding leads to missed opportunities and wasted resources.

Without deep insights, success remains a matter of luck – with high costs and lost potential.

The solution

BrainE4 delivers clear answers – directly from your customers’ world.
Anonymously, structured, and in real time, BrainE4 reveals which products, price strategies, and messages truly work.
This enables you to make fact-based decisions and strengthen your market position.

The result

Smarter product decisions – because you know what customers really want.
Optimized pricing strategies – based on direct feedback on willingness to pay.
Higher customer loyalty – with offers and communication tailored to real needs.
Increased revenue, less risk – because investments are data-driven and customer-centric.

Opportunity Radar

Reveal trends and product ideas that excite your customers – for offers with real market potential.

Conflict Radar

Identify frustrations and barriers that drive customers away – and solve them before they churn.

Impulse Radar

Capture unfiltered feedback and ideas from your target audience – to continuously improve the customer journey.

Priority compass

See what matters most to your customers right now – for precise, high-impact decisions.

Success stories

Real voices. Clear decisions. Tangible impact. Achieve sustainable engagement and real results with the stakeholder management platform and real-time interaction.

Digital Landsgemeinde | Citizen Dialogue
Public Sector & Government

Digital citizen participation for a livable community

In Aesch (ZH), digital citizen participation enables residents to actively shape infrastructure projects – creating a sustainable and livable community.

Leadership Radar | Customer Experience
Media & Publishers

Audience-driven editorial strategy for a senior magazine
To optimize the editorial direction of a leading senior magazine, target group insights were integrated directly into the content strategy – delivering content that truly resonates.

Leadership Radar | Employee Experience
Militia organizations

Firefighting strategy with full support – every perspective at the table

Through stakeholder integration and a continuous dialogue process, the Canton of Zurich developed a future-proof firefighting strategy that is supported by all involved.

Digital Landsgemeinde | Citizen Dialogue
Public Sector & Government

Digital citizen participation for a livable community

In Aesch (ZH), digital citizen participation enables residents to actively shape infrastructure projects – creating a sustainable and livable community.

Leadership Radar | Customer Experience
Media & Publishers

Leadership Radar | Employee Experience
Militia organizations

Firefighting strategy with full support – every perspective at the table

Through stakeholder integration and a continuous dialogue process, the Canton of Zurich developed a future-proof firefighting strategy that is supported by all involved.

It was a great personal experience, I have to say. I logged into the platform every day to see how opinions were evolving. Because just like me, the employees noticed that ideas were developing. More and more people got involved, and new suggestions and ideas kept coming in.

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Matthias Schupp, CEO – Medartis AG

The reports provided us with more robust, reliable data than a municipal assembly or an information evening could deliver. Moreover, voices were heard that otherwise would not have spoken out loudly.

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André Guyer, Mayor - Aesch (ZH)

BrainE4 is many times more efficient than a traditional survey, and the application is incredibly simple and intuitive. I can collect ideas and opinions, have them evaluated simultaneously, and receive a ready-to-use analysis at the end. Brilliant!

Thomas Geier, CFO – Aveniq IT Services

It was completely different from a traditional survey, where you lose interest the moment you even see it. BrainE4 gave us first-class validation. It was obvious that many people really enjoyed the playful approach with BrainE4.

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Sebastian Clausen, Transport Planner – City of Bern

With BrainE4, we engaged our 45.000 readers and gained a clear, representative picture of their preferences. Data collection was simple, fast, and transparent – with minimal effort on our side. I recommend BrainE4 to any publisher who wants to truly understand what their audience wants.

Marianne Noser, Editor-in-chief – Zeitlupe

With BrainE4, we were able to engage 150,000 residents of the Nördlich Lägern region broadly, anonymously, and interactively – beyond just the loudest voices. The collaboration was simple, fast, and professional. I recommend BrainE4 to anyone seeking genuine citizen participation.

Dr. Christopher Müller, Co-President – Nördlich Lägern Regional Conference

Using BrainE4 allowed us to gain valuable and innovative insights into our business – enabling us to enhance the learning experience for Kalaidos students.

Prof. Markus Prandini – Kaleidos University of Applied Science

With BrainE4, emotions can be channeled and managed optimally. Anonymity is guaranteed. Everyone can share their opinion without being exposed to criticism. Every opinion is respected and treated fairly.

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Peter Ammann, Municipal Councillor - Besenbüren