Retail and consumer goods

Genuine Customer Proximity – with measurable impact

Understand why customers buy – before they churn

Sales figures reveal the “what,” not the “why.” BrainE4 deciphers true purchasing motives in real time, delivering anonymized insights into behaviors, expectations, and needs.

The challenge

  • Rapidly shifting buying decisions leave traditional research behind

  • Isolated data points without context lead to costly misinvestments

  • Assortment, pricing, and marketing choices remain high-risk

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The solution

BrainE4 delivers validated, contextual answers straight from customers’ everyday experiences. Anonymous and structured, our platform reveals which product features, pricing strategies, and messages truly resonate. Make evidence-based decisions that strengthen your market position for the long term.

Results

  • Precision product development driven by deep customer insights

  • Data-informed pricing strategies based on willingness-to-pay feedback

  • Increased customer loyalty through tailored engagement

  • Higher revenue, fewer missteps—investments land where they matter

Opportunity Radar

dentifies trends and product ideas with strong market potential

Conflict Radar

Detects early signs of frustration and churn risk

Impulse Radar

Captures unfiltered customer ideas for continuous optimization

Priority compass

Highlights the most urgent focus areas for clear competitive advantage

Success stories

Real voices. Clear decisions. Tangible impact.

Digital Landsgemeinde | Citizen Dialogue
Public Sector & Government

Digital citizen participation for a livable community

In Aesch (ZH), digital citizen participation enables residents to actively shape infrastructure projects – creating a sustainable and livable community.

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Leadership Radar | Customer Experience
Media & Publishers

Audience-driven editorial strategy for a senior magazine
To optimize the editorial direction of a leading senior magazine, target group insights were integrated directly into the content strategy – delivering content that truly resonates.

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Leadership Radar | Employee Experience
Militia organizations

Firefighting strategy with full support – every perspective at the table

Through stakeholder integration and a continuous dialogue process, the Canton of Zurich developed a future-proof firefighting strategy that is supported by all involved.

Read more

Digital Landsgemeinde | Citizen Dialogue
Public Sector & Government

Digital citizen participation for a livable community

In Aesch (ZH), digital citizen participation enables residents to actively shape infrastructure projects – creating a sustainable and livable community.

Read more

Leadership Radar | Customer Experience
Media & Publishers

Audience-driven editorial strategy for a senior magazine
To optimize the editorial direction of a leading senior magazine, target group insights were integrated directly into the content strategy – delivering content that truly resonates.

Read more

Leadership Radar | Employee Experience
Militia organizations

Firefighting strategy with full support – every perspective at the table

Through stakeholder integration and a continuous dialogue process, the Canton of Zurich developed a future-proof firefighting strategy that is supported by all involved.

Read more

What clients say about us

I logged into the platform every day to see how opinions were evolving. Because just like me, the employees noticed that ideas were developing. More and more people got involved, and new suggestions and ideas kept coming in. It was a great personal experience, I have to say.
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Matthias Schupp, CEO – Medartis AG

The reports provided us with more robust, reliable data than a municipal assembly or an information evening could deliver. Moreover, voices were heard that otherwise would not have spoken out loudly.
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André Guyer, Mayor - Aesch (ZH)

BrainE4 is many times more efficient than a survey, and the application is incredibly simple and intuitive. I can collect ideas and opinions, have them evaluated simultaneously, and receive a ready-to-use analysis at the end. Brilliant!

Thomas Geier, CFO – Aveniq IT Services

It was completely different from a survey, where you lose interest the moment you even see it. It was obvious that many people really enjoyed the playful approach with BrainE4. BrainE4 gave us first-class validation.
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Sebastian Clausen, Transport Planner – City of Bern

With BrainE4, we engaged our readers and gained a clear, representative picture of their preferences. I recommend BrainE4 to any publisher who wants to truly understand what their audience wants.

Marianne Noser, Editor-in-chief – Zeitlupe

With BrainE4, we were able to engage thousands of residents in the Nördlich Lägern region, comprising 48 municipalities, in a broad, anonymous, and interactive way for the first time — beyond just the loudest voices. I recommend BrainE4 to anyone who wants genuine citizen participation.

Dr. Christopher Müller, Co-President – Nördlich Lägern Regional Conference

Using BrainE4 allowed us to gain valuable and innovative insights into our business – enabling us to enhance the learning experience for Kalaidos students.

Prof. Markus Prandini – Kaleidos University of Applied Science

Every opinion is respected and treated fairly. With BrainE4, emotions can be channeled and managed optimally. Anonymity is guaranteed. Everyone can share their opinion without being exposed to criticism.
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Peter Ammann, Municipal Councillor - Besenbüren

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