Retail and consumer goods

Understand your customers – before they leave

Sales figures and market data show what is being sold – but not why. BrainE4 deciphers the true motives behind purchases and reveals what really drives customers.

The challenge

How does retail make decisions that are truly customer-centric?

Buying behavior is constantly changing. Market data and surveys only provide snapshots, but the actual context is missing: Why do customers buy? Why do they switch to the competition? And which trends will really catch on?

Companies invest millions in marketing and product development – but without a true understanding of their customers, success remains a game of chance.

The solution

BrainE4 delivers clear answers – straight from the real lives of your customers.

With BrainE4, you get deeper, more authentic customer insights – unfiltered and in real time. Instead of relying on assumptions or delayed market research, you can immediately see which products, pricing strategies and brand messages really work.

The result

What happens when decisions are guided by a true 360° understanding of the customer?

Accurate product decisions – because it is clear what customers really want.
Clearer pricing strategies – through direct feedback on willingness to pay.
Higher customer loyalty – because offers and communication are precisely tailored to needs.
More sales, less risk – because investments are data-based and customer-centered.

Insights

Understanding how customers make decisions at the point of sale – and why.

Customer experience

Recognizing what delights or puts off customers – not just after they've left.

Trends

Recognizing developments early on and not just following trends, but actively shaping them.

Success

BrainE4 not only provides data, but answers – so that you not only recognize what is happening, but above all why.

Success stories

Real voices. Clear decisions. Tangible impact. Achieve sustainable engagement and real results with the stakeholder management platform and real-time interaction.

B4 Citizens' Voice | Government & public services

Aesch ZH: The digital town hall

With a participation rate of 24.1% of citizens, key infrastructure projects were prioritized together. Through direct participation, the primary school and the municipal council received a clear picture of public opinion on the future development of the municipality.

B4 Customer Experience | Media & Publishers

A magazine for senior citizens is now being geared to the wishes of its readers

Readers helped a leading magazine for seniors to optimize its editorial focus. Unbiased feedback from 45,000 readers helped a leading magazine for seniors to tailor its content precisely to the needs of its target group.

B4 Employee experience | Militia organizations

Future-proof fire service infrastructure thanks to broad participation

Around 7,000 firefighters helped redesign the road rescue concept in the canton of Zurich. Our stakeholder management platform made it possible to involve all relevant parties and to make informed, data-driven decisions. Interactive participation created a solid basis for decision-making for the renewal of the pioneer vehicle fleet.

B4 Citizens' Voice | Government & public services

Aesch ZH: The digital town hall

With a participation rate of 24.1% of citizens, key infrastructure projects were prioritized together. Through direct participation, the primary school and the municipal council received a clear picture of public opinion on the future development of the municipality.

B4 Customer Experience | Media & Publishers

A magazine for senior citizens is now being geared to the wishes of its readers

Readers helped a leading magazine for seniors to optimize its editorial focus. Unbiased feedback from 45,000 readers helped a leading magazine for seniors to tailor its content precisely to the needs of its target group.

B4 Employee experience | Militia organizations

Future-proof fire service infrastructure thanks to broad participation

Around 7,000 firefighters helped redesign the road rescue concept in the canton of Zurich. Our stakeholder management platform made it possible to involve all relevant parties and to make informed, data-driven decisions. Interactive participation created a solid basis for decision-making for the renewal of the pioneer vehicle fleet.

What clients say about us

BrainE4 is many times more efficient than a traditional survey and it is very easy and intuitive to use. I can collect ideas and opinions and have them evaluated at the same time, and at the end I get a ready-to-use evaluation. Great!

Thomas Geier
CFO and Member of the Executive Board, Aveniq IT Services

We have gained a broad and independent insight into how the people of Lenzburg use the forest today and how they would like to use it in the future.

Andreas Schmid
Deputy Mayor, City of Lenzburg

We were able to quickly find out what our target group thought, without a lot of effort.

Kimon Arvanitis
Managing Director, Smart City Alliance

I can recommend BrainE4 to any publisher and editorial team! We hadn't expected such a high level of engagement from our readership. Every reader was involved in over 100 interactions.

Valentin Kälin
Co-owner & Co-Founder – Medienart AG

BrainE4 exceeded our expectations. The insight hub allowed us to capture a broad and representative range of opinions, ideas and suggestions that would have been difficult to obtain using traditional methods.

Dr. Andreas Jäggi
Andreas Jäggi Communications Consultancy, Zurich

Using BrainE4 has given us far-reaching and innovative insights into our business, enabling us to improve the educational experience of Kalaidos students.

Markus Prandini
Professor of Innovation and Entrepreneurship,
Kaleidos University of Applied Sciences, Zurich

I recommend BrainE4 to all political decision-makers and authorities who want to quickly gain authentic, high-quality insights and implement interactive citizen participation.

Dr. Christopher Müller
Co-President, Nördlich Lägern Regional Conference

We were impressed by how quickly and easily we could access important data at any time and with full transparency. We had very little internal work involved and felt well advised and supported by the BrainE4 team.

Marianne Noser
Editor-in-chief, ZEITLUPE magazine

Thanks to the swarm intelligence of BrainE4, we were able to gain inspiring answers and creative impulses on pressing issues in the hospitality industry.

Janine Bolliger
, Business Development & Education Specialist, HotellerieSuisse

Understand your customers – before they leave

How does retail make decisions that are truly customer-centric?

BrainE4 delivers clear answers – straight from the real lives of your customers.

What happens when decisions are guided by a true 360° understanding of the customer?

Success stories

Aesch ZH: The digital town hall

A magazine for senior citizens is now being geared to the wishes of its readers

Future-proof fire service infrastructure thanks to broad participation

Aesch ZH: The digital town hall

A magazine for senior citizens is now being geared to the wishes of its readers

Future-proof fire service infrastructure thanks to broad participation

What clients say about us

Experience BrainE4's collaborative innovation in action