THE IDEA DUEL

What’s really going on.
Revealed in 21 days.

Our bet: At least five of the ten strongest contributions will be new to you.

Sometimes it’s a small detail. Sometimes it’s two million.

60+ dialogues in business, associations, public administration, and politics
The difference

The best answers already exist. Here's how they reach you.

The conventional approaches

Questionnaires
You tick what's given. Everyone answers alone. The result: averages, and free text in the appendix.

Likes
Likes measure popularity, not importance. And whoever leads early stays ahead.

Workshops
They bring depth, but only with the twelve people in the room. Everyone else is missing.

Assemblies
They belong to the loudest. The smartest minds are rarely the loudest voices.

Hierarchies
They filter a little at every level. What reaches the top ist the tame version.

The Idea Duel

Everyone writes in their own words.
Instead of averages, you get a ranking - and the contributions are the result, not the appendix.

What holds up is what's stronger head to head.
Not whatever has the most friends. Argument against argument.

The depth remains, the limit disappears.
Twelve people can take part - or hundreds, or an entire population.

All contributions are assessed anonymously.
What counts ist the argument, not who makes it.

Every contribution reaches you directly.
Anonymous, unchanged and with no intermediary.

Every contribution is read.

We read and review all contributions. We merge duplicates. We exclude inappropriate and off-topic content from the dialogue. This requires human judgement, not automation.

Scientifically grounded · Representative results through weighting · 100% Swiss Made

Our insight guarantee

Before the dialogue begins, you give us six assumptions for each open-ended question. We mix them in with your stakeholders’ contributions, without revealing which ones are yours. At the end, the ten strongest contributions emerge for each question. If, on average, at least half of them are new to you, you have doubled your knowledge. If fewer are new, you pay nothing.

How the guarantee works

Four fields of application

Five dialogues. One method.

What's on your table?

Leadership Dialogue

Leadership Dialogue

Cultural Dialogue
Customer Dialogue
Member Dialogue
Citizen Dialogue
for the executive team

Will people back what you're planning?

The higher the position, the rarer the unfiltered feedback.

The Leadership Dialogue shows you anonymously where your organization actually stands, with a ranking nobody set in advance.

Three hours in a strategy workshop, we handle the rest. You follow along at any time, and after 21 days the analysis is ready.

Learn more

What our customers say

Martin Werthmüller, CEO, Uster Hospital

«Some of my hypotheses were replaced by better statements from my managers.»

Markus Grenacher, Fire Inspector, Solothurn Building Insurance (SGV)

«A workshop can't do this. There, you only hear the loudest voices.»

Andreas Honegger, Head of Market Research, DENNER

«BrainE4 brings out what lies hidden in the dark corners of people's minds.»

Matthias Schupp, CEO, Medartis

«This is the direct line to your employees.»

Michael Brunner, Head of Communications, FDP Zug

«That was first-class consulting — my expectations were far exceeded.»

Renato Mathys, Head of Fire Service Department, GVZ Zurich

«Instead of the loudest voice deciding, we found consensus solutions across all hierarchy levels.»

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Leadership Dialogue

for the executive team

Will people back what you're planning?

The higher the position, the rarer the unfiltered feedback.

The Leadership Dialogue shows you anonymously where your organization actually stands, with a ranking nobody set in advance.

Three hours in a strategy workshop, we handle the rest. You follow along at any time, and after 21 days the analysis is ready.

Learn more

What our customers say

Martin Werthmüller, CEO, Uster Hospital

«Some of my hypotheses were replaced by better statements from my managers.»

Markus Grenacher, Fire Inspector, Solothurn Building Insurance (SGV)

«A workshop can't do this. There, you only hear the loudest voices.»

Andreas Honegger, Head of Market Research, DENNER

«BrainE4 brings out what lies hidden in the dark corners of people's minds.»

Matthias Schupp, CEO, Medartis

«This is the direct line to your employees.»

Michael Brunner, Head of Communications, FDP Zug

«That was first-class consulting — my expectations were far exceeded.»

Renato Mathys, Head of Fire Service Department, GVZ Zurich

«Instead of the loudest voice deciding, we found consensus solutions across all hierarchy levels.»

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Cultural Dialogue
for HR and Leadership

How is your workforce experiencing the change?

Annual surveys show how things were. Not how they are right now.

The Culture Dialogue shows what your workforce actually cares about while the change is happening, and in what order.

Three hours in a strategy workshop, we handle the rest. You follow along at any time, and after 21 days the analysis is ready.

Learn more

What our customers say

Philipp Senn, Head of Communications and Public Affairs, NAGRA

«Verbatim passages from employee inputs are now part of our new mission statement – a strong signal to the workforce.»

Claudia Kilchherr, Director Business Services & Tanja Hegglin, Head of HR, SOCAR

«The online dialogue provided us with a much more nuanced sentiment analysis than classic surveys»

Edgar Bachmann, CEO, SOCAR Switzerland

«If you want change, you have to live it – not wait for the industry to move.»

Thomas Geier, CFO, Aveniq, Zurich

«For us this is significantly more efficient than a classic survey and at the same time incredibly simple and intuitive.»

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Customer Dialogue
for marketing and association leadership

What do your customers actually want first?

What individual customers want is usually known. What matters most to all of them, rarely.

The dialogue shows you which needs actually count, and which wishes should be met first.

Three hours in a strategy workshop, we handle the rest. You follow along at any time, and after 21 days the analysis is ready.

Learn more

What our customers say

Jean-Luc Moner-Banet, CEO Loterie Romande

«We needed facts in order to make better decisions at the level of the points of sale.»

Marianne Noser, Editor-in-chief, Zeitlupe Zurich

«We were able to involve our readers and get a clear picture of what they really want.»

Prof. Markus Prandini, Kalaidos FH, Zurich

«BrainE4 gave us valuable, innovative insights into our business.»

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Member Dialogue
for association leadership

What do your members actually want first?

What individual members want is usually known. What matters most to all of them, rarely.

The dialogue shows you which needs actually count, and which wishes should be met first.

Three hours in a strategy workshop, we handle the rest. You follow along at any time, and after 21 days the analysis is ready.

Learn more

What our customers say

Cornelia Trachsler, EXPERTsuisse AG

«I didn't know such a form of analysis even existed: BrainE4 allowed us to ask open-ended questions yet receive structured, reliable data.»

Nadja Sutter, Editor-in-Chief, “Schweizer Gemeinde”

«Our expectations were far exceeded.»

Fabio Pacozzi, Head of Communications, Swiss Association of Municipalities

«It's not a normal survey, but almost like a game.»

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Citizen Dialogue

for public administration and politics

Can your proposal win a majority?

Decisions have to be justified later, not just made.

The Citizen Dialogue shows you where your proposal already holds and where it doesn't, on a scientifically grounded basis that stands up to your council, the media, and anyone filing an objection.

Three hours in a strategy workshop, we handle the rest. You follow along at any time, and after 21 days the analysis is ready.

Learn more

What our customers say

Daniel Waldmeier, Deputy Editor-in-Chief, 20 Minuten

«There's a wide range of applications, wherever you want to find blind spots.»

Franz-Xaver Strüby, Strüby Consulting AG, external project manager, Municipality of Schwyz

"I would recommend BrainE4 to all communities and organizations that are willing to listen seriously and build broad support for an important issue."

Peppino Beffa, Mayor of Schwyz

«I am impressed by the significance of the results achieved.»

Daniel Gruber, Party President of the FDP Zug

«The other parties were impressed.»

André Guyer, Mayor, Aesch (Zurich)

«We reached people we'd never have reached the traditional way.»

Sebastian Clausen, Traffic Planner, City of Bern

«Physical participation alone is no longer enough today.»

Peter Ammann, Municipal Councillor, Besenbüren (AG)

«We were able to defuse controversies. Whether it's school space or waste disposal — when emotions run high, BrainE4 is the ideal channel.»

Mario Räber, Mayor, Besenbüren (AG)

«At information events, you often only hear the loud voices. With BrainE4 we reach the silent majority and get a broadly supported picture.»

Dr. Christopher Müller, Co-President Nördlich Lägern Regional Conference

«We were able for the first time to involve thousands of residents across 48 municipalities in the Nördlich Lägern region broadly, anonymously, and interactively».

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What you walk away with

The results report with the complete rankings.

1

Blind spots

You’ll see the issues that have never reached you before, along with the reasoning behind them.

2

Priorities

The strongest ideas and arguments, validated by your stakeholders and ranked by importance.

3

Consensus

You’ll see where consensus holds and where you need to build bridges.

4

Decision Matrix

Priorities × Consensus. At a glance, you can see where implementation will be easy and where resistance lies.

Twenty minutes is enough

Tell us what you need to decide.