Why not everything reaches you. And why it does with the Idea Duel.
The conventional approaches
Surveys
Surveys ask people to tick predefined boxes. Everyone responds in isolation. The result: averages, with open comments relegated to an appendix.
Likes
Likes measure popularity. They say nothing about significance.
Workshops
Workshops provide depth, but only with the twelve people in the room. Everyone else is missing.
Town halls
Large meetings belong to the loudest voices. The sharpest minds are rarely the loudest in the room.
Hierarchies
Hierarchies filter the message a little at every level. By the time it reaches the top, only the tame version remains.
The Idea Duel
With the Idea Duel, everyone writes in their own words.
Instead of averages, the result is a ranking. The contributions are the outcome, not an appendix.
With the Idea Duel, what proves stronger in direct comparison prevails.
Not what has the most friends. Argument against argument.
With the Idea Duel, the depth remains and the limit disappears.
Twelve people can contribute, hundreds, or an entire population.
With the Idea Duel, every contribution is assessed anonymously.
What matters is the argument, not who makes it.
With the Idea Duel, every contribution reaches you directly.
Anonymously and without intermediaries.
Every contribution is read.
Before a contribution enters the Idea Duel, we read and review it. We merge duplicates so that the same idea does not compete against itself. We exclude inappropriate and off-topic content from the dialogue. All other contributions are passed on without altering their meaning. This requires human judgement, not automation.
Scientifically grounded · Representative results through weighting · 100% Swiss Made
Before the dialogue begins, you give us six assumptions for each open-ended question. We mix them in with your stakeholders’ contributions, without revealing which ones are yours. At the end, the ten strongest contributions emerge for each question. If, on average, at least half of them are new to you, you have doubled your knowledge. If fewer are new, you pay nothing.
Four dialogues. One method.
What's on your table?
Leadership Dialogue
Leadership Dialogue
Will people back what you're planning?
The higher the position, the rarer the unfiltered feedback.
The Leadership Dialogue shows you anonymously where your organization actually stands, with a ranking nobody set in advance.
Three hours in a strategy workshop, we handle the rest. You follow along at any time, and after 21 days the analysis is ready.
Learn more
Andreas Honegger, Head of Market Research, DENNER
«BrainE4 surfaces what lies hidden in the depths of people's minds.»
Matthias Schupp, CEO, Medartis
«This is the direct line to your employees.»
Michael Brunner, Head of Communications, FDP Zug
«That was first-class consulting — my expectations were far exceeded.»
Renato Mathys, Head of Fire Service Department, GVZ Zurich
«Instead of the loudest voice deciding, we found consensus solutions across all hierarchy levels.»
Leadership Dialogue
Will people back what you're planning?
The higher the position, the rarer the unfiltered feedback.
The Leadership Dialogue shows you anonymously where your organization actually stands, with a ranking nobody set in advance.
Three hours in a strategy workshop, we handle the rest. You follow along at any time, and after 21 days the analysis is ready.
Learn more
Andreas Honegger, Head of Market Research, DENNER
«BrainE4 surfaces what lies hidden in the depths of people's minds.»
Matthias Schupp, CEO, Medartis
«This is the direct line to your employees.»
Michael Brunner, Head of Communications, FDP Zug
«That was first-class consulting — my expectations were far exceeded.»
Renato Mathys, Head of Fire Service Department, GVZ Zurich
«Instead of the loudest voice deciding, we found consensus solutions across all hierarchy levels.»
How is your workforce experiencing the change?
Annual surveys show how things were. Not how they are right now.
The Culture Dialogue shows what your workforce actually cares about while the change is happening, and in what order.
Three hours in a strategy workshop, we handle the rest. You follow along at any time, and after 21 days the analysis is ready.
Learn more
Philipp Senn, Head of Communications and Public Affairs, NAGRA
«Verbatim passages from employee inputs are now part of our new mission statement – a strong signal to the workforce.»
Claudia Kilchherr, Director Business Services & Tanja Hegglin, Head of HR, SOCAR
«The online dialogue provided us with a much more nuanced sentiment analysis than classic surveys»
Edgar Bachmann, CEO, SOCAR Switzerland
«If you want change, you have to live it – not wait for the industry to move.»
Thomas Geier, CFO, Aveniq, Zurich
«For us this is significantly more efficient than a classic survey and at the same time incredibly simple and intuitive.»
What do your customers or members actually want first?
What individual customers and members want is usually known. What matters most to all of them, rarely.
The dialogue shows you which needs actually count, and which wishes should be met first.
Three hours in a strategy workshop, we handle the rest. You follow along at any time, and after 21 days the analysis is ready.
Learn more
Jean-Luc Moner-Banet, CEO Loterie Romande
«We needed facts in order to make better decisions at the level of the points of sale.»
Cornelia Trachsler, EXPERTsuisse AG
«I didn't know such a form of analysis even existed: BrainE4 allowed us to ask open-ended questions yet receive structured, reliable data.»
Nadja Sutter, Editor-in-Chief, “Schweizer Gemeinde”
«Our expectations were far exceeded.»
Fabio Pacozzi, Head of Communications, Swiss Association of Municipalities
«It's not a normal survey, but almost like a game.»
Marianne Noser, Editor-in-chief, Zeitlupe Zurich
«We were able to involve our readers and get a clear picture of what they really want.»
Prof. Markus Prandini, Kalaidos FH, Zurich
«BrainE4 gave us valuable, innovative insights into our business.»
for public administration and politics
Can your proposal win a majority?
Decisions have to be justified later, not just made.
The Citizen Dialogue shows you where your proposal already holds and where it doesn't, on a scientifically grounded basis that stands up to your council, the media, and anyone filing an objection.
Three hours in a strategy workshop, we handle the rest. You follow along at any time, and after 21 days the analysis is ready.
Learn more
Franz-Xaver Strüby, Strüby Consulting AG, external project manager, Municipality of Schwyz
"I would recommend BrainE4 to all communities and organizations that are willing to listen seriously and build broad support for an important issue."
Peppino Beffa, Mayor of Schwyz
«I am impressed by the significance of the results achieved.»
Daniel Gruber, Party President of the FDP Zug
«The other parties were impressed.»
André Guyer, Mayor, Aesch (Zurich)
«We reached people we'd never have reached the traditional way.»
Sebastian Clausen, Traffic Planner, City of Bern
«Physical participation alone is no longer enough today.»
Peter Ammann, Municipal Councillor, Besenbüren (AG)
«We were able to defuse controversies. Whether it's school space or waste disposal — when emotions run high, BrainE4 is the ideal channel.»
Mario Räber, Mayor, Besenbüren (AG)
«At information events, you often only hear the loud voices. With BrainE4 we reach the silent majority and get a broadly supported picture.»
Dr. Christopher Müller, Co-President Nördlich Lägern Regional Conference
«We were able for the first time to involve thousands of residents across 48 municipalities in the Nördlich Lägern region broadly, anonymously, and interactively».
The results report with the complete rankings.
Blind spots
You’ll see the issues that have never reached you before, along with the reasoning behind them.
Priorities
The strongest ideas and arguments, validated by your stakeholders and ranked by importance.
Consensus
You’ll see where consensus holds and where you need to build bridges.
Decision Matrix
Priorities × Consensus. At a glance, you can see where implementation will be easy and where resistance lies.
100% Swiss Made
Copyright © 2026 BrainE4